PixelFlow vs Stape: An In-Depth Comparison (2026)

Last updated: 29th December 2025

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

If you are setting up server-side tracking for Meta using the Facebook Conversions API, two tools you will likely come across are PixelFlow and Stape.

Both aim to improve tracking accuracy, attribution, and resilience against browser restrictions. However, they are built for very different types of users.

This guide compares PixelFlow vs Stape sGTM honestly, including strengths, limitations, and real-world tradeoffs, so you can choose the right solution for your setup, skill level, and goals.

Both tools improve tracking accuracy and attribution. The difference is how much technical setup you want to deal with.

The Short Answer:

PixelFlow is built for people who want server-side Meta tracking without learning Google Tag Manager or managing servers.

  • If you want tracking to work quickly and reliably, PixelFlow is usually the better choice.

Stape is built for teams who want full control over tracking logic and are comfortable with GTM and server-side infrastructure.

  • If you want deep customization, can handle complexity and already use GTM, Stape may be a better fit.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

PixelFlow vs Stape: Overview


Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

PixelFlow vs Stape: Overview


Stape is an infrastructure platform designed to host Google Tag Manager Server-Side (sGTM). It is powerful, flexible, and commonly used by agencies and technical teams.

PixelFlow is a fully managed, plug-and-play server-side tracking solution built specifically for founders, marketers, and teams who want reliable Meta CAPI tracking without managing Google Tag Manager, event deduplication or server infrastructure.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

PixelFlow

Stape sGTM

Best For

No-code sites, Founders & marketers

Agencies & technical teams

Setup

Plug-and-play

Requires GTM Server-Side

Infrastructure

Fully managed

You manage containers & logic

GTM Required

No

Yes

Custom logic

Yes via programmatic API

Yes

Learning Curve

Very low

Medium to high

  1. Setup & Integrations

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

Both platforms support Facebook Conversions API, but the initial setup and ongoing technical cost is drastically different.

PixelFlow Setup

PixelFlow setup typically takes 5–10 minutes:

  1. Add your site

  2. Connect your Meta Pixel

  3. Add a single script to your site

  4. Events start flowing server-side automatically

No GTM. No server container. No manual event mapping.

After the initial setup you can trigger events using one of two simple methods:

  1. Trigger an event from a specific page - eg. have your /thank-you page fire a lead event

  2. Trigger an event from an element click or form submission using a "class" - eg. add a specific class to your "Signup" button to trigger a "Complete Registration" event when a user complete the signup form.

PixelFlow supports a wide range of platforms with direct integrations and simple guided setup for each platform including:

In the case of some platforms like WooCommerce, Squarespace and Webflow eCommerce, PixelFlow actually offers instant setup and tracking with no further setup required due to how those platforms are configured.

This makes PixelFlow suitable for no-code websites, traditional CMS platforms, eCommerce stores, funnel builders, and custom implementations via developers/technical users.

The key difference is not platform compatibility, but how tracking is configured.

With PixelFlow, the same tracking model applies across all supported platforms. You install a single script and define events using page URLs, element clicks, or tagged form fields. There is no need for dataLayers, GTM containers, or server infrastructure.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

Setup Meta Conversions API

Stape sGTM Setup

Setting up Stape as a new user can take multiple hours if you're not experienced with the platform or Google Tags Manager. It requires:

  1. Creating a GTM Server-Side container

  2. Deploying server infrastructure

  3. Configuring tags, triggers, and clients

  4. Debugging events manually

  5. Maintaining the setup over time

For agencies and advanced teams, this is fine.

For solo founders or marketers, it can quickly become overwhelming.

Stape also supports all of the platforms listed above, but typically through Google Tag Manager and GTM Server-Side, which adds setup complexity and ongoing maintenance. Additionally, it supports a wide ecosystem including Meta, google, TikTok etc. but while this flexibility is excellent for agencies managing complex stacks, its overkill for smaller teams and adds further complexity.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

Stape
  1. Features and Capabilities

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

Both platforms support Facebook Conversion API, but the way they provide that setup is very different.

PixelFlow Features

PixelFlow focuses on simplicity and outcomes, not configuration.

Key features include:

  • Server-side Facebook Conversion API (CAPI)

  • First-party event tracking via a lightweight script

  • Dedicated integrations for different website setups

  • No Google Tag Manager required

  • Clean dashboard showing events, health, and delivery status

  • Automatic handling of event forwarding & payload structure

  • 3 months of event logs

PixelFlow is ideal if you want accurate tracking without becoming a tracking expert. You install one script, connect Meta, and you’re done. Tracking more events or elements can be done in under 1 minute.

There’s no container logic, no tag sequencing, and no risk of breaking things accidentally. You'll see results in your ads manager within 48 hours.

Stape sGTM Features

Stape is essentially infrastructure for GTM Server-Side.

Key capabilities include:

  • GTM Server-Side container hosting

  • Advanced tag routing & logic

  • Multi-platform support (Meta, Google Ads, TikTok, GA4, etc.)

  • Custom server domains

  • Fine-grained control over events and requests

  • 3 days of event logs

Stape sGTM is extremely powerful, but only if you already understand GTM server-side or are willing to learn it.

It’s not a “tool you turn on”, it’s a platform you build on

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

  1. Technical Comparison

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

Server-Side Tracking & Script Delivery

Stape offers the ability to load their script via your own domain. This is more complex to setup but can improve cookie lifetime as well as data accuracy.

PixelFlow does not currently offer this feature, but its on our roadmap.

Both PixelFlow and Stape send events via the Meta Conversions API.

Stape relies on correct event identifier handling between browser and server containers. This provides flexibility but requires careful configuration.

PixelFlow loads both your Pixel & CAPI together which provides perfect event deduplication with no further setup or configuration required.

Event Types

PixelFlow supports all standard Meta events but doesn't support custom events - this is on our roadmap for 2026.

Stape supports all of the above plus custom events and advanced conditional logic.

Event Triggers

PixelFlow supports event triggering in two ways:

  1. Page load

  2. Element clicks / form subsmissions etc.

Simple, efficient and easy to manager. We will release more ways to trigger events in the future (such as page scroll depth) but for now this covers 99% of all use cases for customers.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

Trigger event URL

Because Stape sGTM uses GTM, it supports a wider range of triggers and event logic, though its more difficult to setup and begins to add a lot more complexity and maintenance over time to your tracking.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

GTM event triggers

User Data and Match Quality

PixelFlow automatically sends Meta-supported identifiers such as fbp, fbc, IP address, user agent, and location data. Additional user data can be captured from tagged page elements or URLs.

PixelFlow additionally has a number of unique features such as data extraction from URL that lets customers auto extract customer data from URLs and add it to the event payload.

PixelFlow does not currently support external_id or direct CRM integrations.

Stape supports CRM-based data via dataLayer and external identifiers.

Deduplication

Stape sGTM requires you to pass the event_id from the pixel via dataLayer, cookies, request headers to ensure the sever side event matches and deduplication can happen.

PixelFlow however loads the Meta Pixel and Conversions API together and generates a single event identifier internally. This allows automatic event deduplication without any manual setup and in many cases, better event deduplication overall.

Unique Features

PixelFlow has a number of unique features based on the requirements of our users who use platforms like Framer, Webflow, Squarespace, Wordpress etc.

For example, if you use a platform like Calendly to redirect the user to a thank you page, Calendly can we add variables to the URL like the users name, email, phone etc. PixelFlow has functionality that will let you input an example URL and automatically extract that data from the URL to further improve your event match quality score.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

Extract data from URLs

Additionally PixelFlow offers a set of simple blocking rules to easily define when to block events from being triggered like if someone refreshes a page or if they came from a specific location etc.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

  1. Data Accuracy and Reliability

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

Both PixelFlow and Stape significantly improve tracking accuracy compared to browser-only pixels.

PixelFlow

  • Uses first-party event delivery

  • Automatically formats Meta CAPI payloads correctly

  • Designed to minimize setup errors

  • Loads both Pixel & Conversions API together to ensure events are perfectly deduplicated

  • Focuses on reliable conversion delivery, not complex logic

Because there are fewer moving parts, there’s also less that can go wrong.

Stape

  • Accuracy depends heavily on how well GTM is configured

  • Extremely reliable when implemented correctly

  • More room for human error during setup

In short:

  • Stape is powerful

  • PixelFlow is consistent and safer for non-technical users

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

  1. Integrations and Compatibility

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

PixelFlow Integrations

PixelFlow is purpose-built for:

  • Meta (Facebook / Instagram Ads)

  • No-code and lightweight websites

  • Simple analytics and event verification

It intentionally avoids overloading users with unnecessary integrations.

Stape Integrations

Stape supports a wide ecosystem:

  • Meta Ads

  • Google Ads

  • GA4

  • TikTok

  • Snap

  • Custom APIs

This flexibility is excellent for agencies managing complex stacks but often overkill for smaller teams.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

  1. Pricing & Value

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

PixelFlow Pricing

PixelFlow offers transparent, simple pricing with a free trial.

$19 for unlimited event tracking on one website - simple.

You pay for:

  • Reliable server-side tracking

  • Zero infrastructure maintenance

  • No learning curve

For most founders, this translates to time saved and fewer mistakes, which is often worth more than raw flexibility.

Stape Pricing

Stape pricing depends on:

  • Server usage

  • Requests

  • Container complexity

While affordable at first, costs can scale with traffic and complexity. As pricing is based on "requests" (eg. loading your script), your costs could spiral over time. You also need to factor in the time cost of setup and maintenance.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

PixelFlow vs Stape: Which Should You Choose?

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

Choose PixelFlow if:

  • You don’t want to touch GTM

  • You want fast, reliable Facebook CAPI tracking

  • You value simplicity and speed

Choose Stape if:

  • You already use GTM Server-Side

  • You manage multiple ad platforms

  • You need deep customization

  • You have technical resources available

Final Verdict: There’s no universal winner, but there is a clear difference in philosophy.

  • Stape sGTM is a flexible, developer-centric platform

  • PixelFlow is a focused, no-code solution built for founders and marketers

If your goal is better Meta tracking without technical headaches, PixelFlow is the more practical choice.

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

Fix Your Meta Tracking Today

Accurate reporting and attribution for your Facebook Ads

Fix Your Meta Tracking Today

Accurate reporting and attribution for your Facebook Ads

Fix Your Meta Tracking Today

Accurate reporting and attribution for your Facebook Ads