Give Facebook the data
it needs to find more buyers
We help you easily set up the Facebook Conversions API in under 10 mins, so you can send better data to Facebook & improve your ad ROAS.
No Google Tag Manager
No Developers
Compatible with all platforms including:
The problem
Your ads need better data
The Facebook pixel is no longer enough. Ad blockers and iOS block it, so up to 40% of your conversions never reach Facebook.
Does this sound familiar?
You see low event match quality scores in Events Manager
Your campaigns start well then slowly die off
Your ROAS is low and your CPA is high
Campaigns don’t move out of learning phase
Ads manager shows inaccurate sales numbers
Google Tag Manager is too complex
If so, then you need PixelFlow.
the solution
Better data = better ad results
Feed Meta every signal it needs to find more of your ideal customers
When you send better data using CAPI you’ll get
Lower ad costs and better results
More data sent to Facebook
Improved EMQ scores in Events Manager
Campaigns exit the learning phase and scale faster
Pixel & Conversions API loaded together
No Google Tag Manager
Who it’s for
Built for people who hate complexity
No credit card required
5-minute setup
Non-technical founders
Small and medium-sized businesses
Agencies
Anyone who wants simple tracking without complexity
flexible tracking
Connect anything to a Facebook event
Any event from your website sent to Facebook and attributed in your ads
Full name
you@email.com
Submit
Forms
Know every time someone fills out a form - name, email and all.
May 2025
10
11
12
13
14
Schedule event
Booked Calls
Track booked calls and demos.
Buy now
Clicks
Any button or link on your site - no code needed.
Jacket
$129
Ecommerce
Purchases, add-to-carts, and checkouts - from your store or Stripe.
Browser
Server
Deduplicated
no complexity
Simple to setup
No coding required
Buy Now
Choose Meta event
Purchase
Lead
Add to cart
Point and click
Point and click to tag any button, link, or image, then fire a Meta event when it’s clicked. No code.
Page URL
yoursite.com/thank-you
Event · Purchase
Or Trigger on any page
Choose an event to trigger on a particular page - perfect for thank-you and confirmation pages.
Stripe
Calendly
Or Connect an integration
Link tools like Stripe and Calendly to capture purchases and bookings automatically.
Meta Pixel + Conversions API
Connected
Purchase
Processed
Browser
Purchase
Processed
Browser
Purchase
Deduplicated
Server
Add to cart
Processed
Browser
Add to cart
Processed
Browser
Add to cart
Deduplicated
Server
Lead
Processed
Browser
Lead
Processed
Browser
Lead
Deduplicated
Server
No Google Tag Manager required
Who it’s for
Start scaling your ads with better data
No credit card required
5-minute setup
Why server-side
All the features you need without the complexity
Everything you need, nothing you don’t
Event Type
URL
Source
Status
Page View
dashboard.pixelflow.so/overview
Organic
Sent
Page View
pixelflow.so/blog/meta-ads-checklist
Organic
Sent
Page View
dashboard.pixelflow.so/events
YouTube
Sent
Page View
dashboard.pixelflow.so/login
Organic
Sent
Event Logs
See every event that has been tracked and sent to Facebook. See when an event was triggered and what customer data was sent with it
Accurate data
The numbers in Facebook Ads Manager finally match what’s actually happening in your business.
Lead
Processed
Browser
Lead
Processed
Browser
Lead
Deduplicated
Server
No double counting
Everything sent via browser and server with the same eventID
Summer Sale - Broad
4.2x ROAS
Scale
Retargeting - 30d
2.1x ROAS
Keep
Interest Stack
0.7x ROAS
Pause
Know which campaigns to scale
When ads manager numbers are actually accurate, you know which campaigns to scale and which to turn off
Loved by marketers
Don’t just take our word for it
Our customers speak for themselves
Customer story
“PixelFlow is our source of truth. Our match quality jumped from 4/10 to 8.5/10, and the numbers now line up with our CRM and Stripe.”
Grant Eilertson · SimpleCheck
Read the story
real people
We’re not a faceless company
Real people, always available for you
If you’ve ever tried to set up the Meta Conversions API before, you’ve probably found:
Google Tag Manager is complex
You’re missing events
There are errors everywhere
And if you don’t have the Conversions API set up, you’ll find it difficult to scale your campaigns, because there are gaps in your tracking, resulting in inaccurate reporting in Ads Manager.
The only solutions for setting up accurate tracking using the Conversions API were to hire a developer to set up “server side” tracking on some complex system that would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)
On top of that every company was just “too big” to actually talk to someone.
We built PixelFlow to fix that. Our goal is to make high-end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars. On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.
If you want server side “Conversions API” tracking without all of the complexity, PixelFlow is for you.
Need help or want a demo? Book a call and I’ll personally help you out!
Emmett Cooke · Founder & CEO
Book a call
Simple pricing
Simple, honest pricing
Same features - just extra options for teams and agencies
Standard
$19
/month
For solo founders and single sites.
Features:
1 website (unlimited subdomains)
Unlimited events tracked
Meta Pixel + Conversions API
Automatic deduplication
Event analytics & payload logs
Priority support
Growth
Most Popular
$59
/month
For growing teams running multiple sites or small agencies
Features:
Everything in Starter
5 websites
5 viewer seats
Client workspaces
Video support calls
Agency
$99
/month
For agencies managing multiple client accounts.
Features:
Everything in Team
10 websites
20 viewer seats
Client workspaces
Free fully managed setup
Add extra sites to any plan for $10/month
Free 7-day trial
Cancel anytime
Free setup help
Track unlimited events
Compatible with
FAQ
Frequently asked questions
Everything you need to know about switching to server-side tracking.
Do I need Google Tag Manager?
No. That’s the whole point: you connect PixelFlow directly to your site and to Meta, with no tag manager and no pixel snippets to maintain.
Do I need a developer to set it up?
No. Most sites are live in about five minutes with a simple setup — no developer needed.
Which platforms does PixelFlow support?
Right now PixelFlow is focused on Meta - sending both the Facebook Pixel and the Conversions API for your Facebook and Instagram ads. More platforms are on the roadmap.
How is server-side tracking more accurate?
Browser pixels get blocked by ad blockers, iOS, and privacy settings. Server-side events send straight from your server, so platforms receive the conversions they would otherwise miss.
Will it work with my website?
Yes. PixelFlow installs on Webflow, Framer, Squarespace, WordPress, and custom-coded sites, and key events like purchases, leads, and bookings are tracked automatically.
Is it privacy-friendly?
Yes. You control exactly what is sent, with built-in consent handling and data minimization so you stay compliant.
What happens after the free trial?
When your 7-day free trial ends, tracking pauses until you pick a plan. Your setup and settings are saved, so you can pick up exactly where you left off.
Can I cancel anytime?
Yes. There are no contracts - cancel in one click from your dashboard and you won’t be billed again.
What counts as a “site”?
One website (domain), including all of its subdomains. You can add extra sites to any plan for $10/month each.
roas calculator
See the effect of better data
Understand how much you could save with PixelFlow
Lower ad costs and better results
Pixel & Conversions API loaded together
More data sent to Facebook
Improved EMQ scores in Events Manager
Campaigns exit the learning phase and scale faster
No Google Tag Manager
Smarter, server-side tracking
Start sending accurate conversions today - no tag manager, no code, no developer required.
Compatible with