Attribution & reporting
See what actually drove each sale.
Attribution
Last 30 days
Source
Visitors
Revenue
Direct
831
$549.45
Organic
1,919
$172.09
511
$318.20
147
$76.10
Totals
3,408
$1,115.84
Attribution
See which ads, campaigns and traffic sources actually brought the sale.
Learn more
Conversion journey
6 touches, 5 days
Facebook Ad
Spring Sale, Video 3
Day 1
Pricing page
pixelflow.so/pricing
Day 1
Direct visit
Returned from bookmark
Day 3
Free trial started
CompleteRegistration
Day 4
Purchase, $79
Growth plan
Day 6
Customer journeys
Follow the whole path, from the ad they arrived on to the event that converted them.
Learn more
Live events
Purchase
{…}
12:04:11
Lead
{…}
12:03:58
PageView
{…}
12:03:41
Event logs
Every event PixelFlow sends, in real time, with the timestamp, source and full JSON payload.
Learn more
Tracking setup
Simple setup without a developer
yoursite.com/pricing
Buy now
Tag this element
Purchase
Visual tagger
Tag buttons, forms, links and any element in a few clicks. No code, no Google Tag Manager.
Learn more
Trail Jacket
$79.00
Add to cart
AddToCart
InitiateCheckout
Purchase
Automatic eCommerce events
On Webflow, Squarespace & WooCommerce, AddToCart, InitiateCheckout and Purchase fire on their own. Nothing to tag.
Learn more
Page URL
https://
yoursite.com/thank-you
Event to trigger
Purchase
Event value
79.00
Create trigger
URL triggers
Fire an event when a visitor lands on any URL, and map its parameters straight to value, currency and customer fields.
Learn more
yoursite.com
Main pixel
Sending
EU pixel
Sending
Agency pixel
Sending
Unlimited pixels
Send events to as many Meta pixels as you need from one site, at no extra cost. Every pixel gets the same server-side delivery.
Learn more
Stripe
Calendly
Webflow
Framer
Squarespace
WordPress
+more
Integrations
Stripe and Calendly conversions arrive server-side, and Webflow, Framer, Squarespace, WordPress and more get a native setup.
Learn more
POST /v1/events
{
event: ’Purchase’,
value: 79, currency: ’USD’,
email: ’jane@example.com’,
event_id: ’ord_16318R’
}
// 201 Created · sent to Meta
Programmatic API
Developer or using an AI agent? Fire any event from your backend, app or automation with a single line of code.
Learn more
yoursite.com
go.yoursite.com
Same visitor on both
Cross domain cookies
First-party cookies extended across your properties, so one visitor stays one journey.
Learn more
Data quality
Keep the numbers Meta learns from clean.
Visitor
Visitor
Bot crawler
Bot blocking
Bots and crawlers are filtered before they reach your pixel, so only real events train your campaigns.
Learn more
Purchase · blocking rules
3 active
Block if already fired this session
Block without a Facebook click ID
Block repeats within 30 minutes
Block if same referrer
Blocking rules
Decide when an event should not fire: once per session, only with a click ID, or not again within a set window.
Learn more
Lead
Processed
Browser
Lead
Processed
Browser
Lead
Deduplicated
Server
Purchase
Processed
Browser
Purchase
Processed
Browser
Purchase
Deduplicated
Server
Event deduplication
A shared event ID on every event, so Meta counts each sale once instead of twice.
Learn more
Event Match Quality · Purchase
Events Manager
9.1
/ 10 · Great
Event Match Quality boost
Every event carries the click ID, browser ID, IP, user agent and hashed customer data Meta matches on, so your score goes up.
Learn more
We use cookies
Decline
Accept
GDPR, GPC & Do Not Track aware
Reads the cookie banner you already use, honours Global Privacy Control and do-not-track signals, and waits for consent where the law says to ask first.
Learn more
Purchase
Sent to Meta
event_name
Purchase
event_id
pf_7c2e…91a4
value
129.00 USD
content_ids
SKU-4471, SKU-2190
user_data.em
hashed
fbp / fbc
fb.1.17… fb.1.17…
Payload kept for 30 days
Event payloads
See the exact data tracked and sent with every event, browser and server side. Payloads are kept for 30 days.
Learn more
Agencies & teams
Run several sites and several people from one account.
Team members
4 of 5 seats used
name@company.com
Invite
EC
Emmett Cooke
Owner
SR
Sara Ryan
Admin
TL
Tom Lynch
Viewer
Teams
Invite your team, share dashboards and set roles and permissions.
Learn more
Sites
10 included · 2 extra
Acme Store
acmestore.com
Included
Northwind Coaching
northwind.co
Included
Blue Harbor Dental
blueharbor.dental
Extra site
Client 12
pending domain
Extra site
+ Add another site
Extra sites
Outgrown the sites in your plan? Add them one at a time as an add-on instead of moving up a whole tier.
Learn more
yoursite.com
1 site
shop.yoursite.com
Webflow Commerce
app.yoursite.com
Sign-ups and trials
checkout.yoursite.com
Purchases
blog.yoursite.com
Content
Unlimited subdomains
app., shop. and checkout. subdomains share one site and one visitor, with no limit on how many you add.
Learn more
Events this month
no cap
1,284,905
events
Unlimited
Sep 1
Today
Unlimited events
No event caps on any plan. Track every page view, click and purchase without watching a meter.
Learn more
Setup complete
Done for you setup
On Growth and Agency plans, PixelFlow installs and optimises your tracking for you, so you start from a working setup instead of a blank one.
Learn more
Smarter, server-side tracking
Start sending accurate conversions today - no tag manager, no code, no developer required.
Compatible with
