Features

PixelFlow Features

See all of the PixelFlow features and why its the best server side tracking platform for you

Start Free Trial

See How it Works

PixelFlow dashboard tracking Facebook events with match quality and analytics

Point & Click with Visual Tagger

If you’ve used Meta’s Event Setup Tool, you already know how this works. PixelFlow’s visual tagger is just far more feature-rich, and it runs on any site you own.

Tag buttons, forms, links, and any element in a few clicks.

Extract Data from URLs

If you are triggering an event on a specific page, if that URL has extra parameters, we can automatically extract them and send them along with the event.

For example a user is redirected to a /thank-you page and it includes their name, email etc. in the URL - we can extract that information and send it with the event to increase your Event Match Quality scores

Data Enrichment Engine

PixelFlow automatically recognizes form fields like name, email, and phone and maps them to the right customer parameters for higher match quality. Want full control? Select any field or element manually with a click.

Auto-detects common inputs like name, email, and phone
Manually select any field or element when you want full control
Richer customer data means higher Event Match Quality

Automatic Event Deduplication

The browser pixel and the Conversions API often report the same conversion twice. PixelFlow attaches a shared event ID to every event, so Meta automatically matches the pair and counts each sale once. No inflated numbers, no double-counted results.

Tracking Logs

See every event PixelFlow sends, in real time. Each log shows the timestamp, event name, source, and the full JSON payload, so you can debug your setup, confirm data quality, and lift your Event Match Quality with confidence.

Real-time event stream with source & timestamp
Inspect the full JSON payload for every event
Spot issues fast and lift your match quality

Cross Domain Cookies

Keep visitors identified as they move between your domains and checkout pages. PixelFlow extends first-party cookies across your properties, so a click on one site and a purchase on another still tie back to the same person. No lost attribution.

Automatic bot blocking

Bots and crawlers pollute your data and mislead Meta’s optimisation. PixelFlow automatically detects and filters out non-human traffic before it reaches your pixel, so only real customer events train your campaigns.

Detects and blocks bots & crawlers automatically
Cleaner signal feeding Meta’s algorithm
No fake events inflating your results

Consent Aware

Stay compliant without losing data. PixelFlow works with your cookie banner and only fires tracking after a visitor opts in, keeping you on the right side of GDPR while still capturing every consented conversion server-side.

Programmatic API

Need something custom? Fire any event from anywhere with a single line of code. PixelFlow’s developer API sends server-side conversions from your backend, custom apps, or automations, with the same deduplication and match-quality benefits.

Send any event with one simple API call
Works from any backend, app, or workflow
Full server-side power, fully documented