Point & Click with Visual Tagger
If you’ve used Meta’s Event Setup Tool, you already know how this works. PixelFlow’s visual tagger is just far more feature-rich, and it runs on any site you own.
Tag buttons, forms, links, and any element in a few clicks.
Read more about Visual Tagger >
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Purchase event tagged
yoursite.com/thank-you?
email=jane@acme.com
&
name=Jane
jane@acme.com
name
Jane
Extracted and sent with the event
Extract Data from URLs
If you are triggering an event on a specific page, if that URL has extra parameters, we can automatically extract them and send them along with the event.
For example a user is redirected to a /thank-you page and it includes their name, email etc. in the URL - we can extract that information and send it with the event to increase your Event Match Quality scores
Data Enrichment Engine
PixelFlow automatically recognizes form fields like name, email, and phone and maps them to the right customer parameters for higher match quality.
Want full control? Select any field or element manually with a click.
Jane Cooper
fn
jane@acme.com
em
+1 555 0132
ph
Mapped to Meta customer parameters
Lead
Processed
Browser
Lead
Processed
Browser
Lead
Deduplicated
Server
Purchase
Processed
Browser
Purchase
Processed
Browser
Purchase
Deduplicated
Server
Automatic Event Deduplication
The browser pixel and the Conversions API often report the same conversion twice. PixelFlow attaches a shared event ID to every event, so Meta automatically matches the pair and counts each sale once. No inflated numbers, no double-counted results.
Tracking Logs
See every event PixelFlow sends, in real time. Each log shows the timestamp, event name, source, and the full JSON payload, so you can debug your setup, confirm data quality, and lift your Event Match Quality with confidence.
Real-time event stream with source & timestamp
Inspect the full JSON payload for every event
Spot issues fast and lift your match quality
Live events
Purchase
{…}
12:04:11
Lead
{…}
12:03:58
PageView
{…}
12:03:41
yoursite.com
Click
checkout.com
Purchase
First-party cookie
_pf_uid: a4f9…c2
Same visitor, same journey
Cross Domain Cookies
Keep visitors identified as they move between your domains and checkout pages. PixelFlow extends first-party cookies across your properties, so a click on one site and a purchase on another still tie back to the same person. No lost attribution.
Automatic bot blocking
Bots and crawlers pollute your data and mislead Meta’s optimisation. PixelFlow automatically detects and filters out non-human traffic before it reaches your pixel, so only real customer events train your campaigns.
Detects and blocks bots & crawlers automatically
Cleaner signal feeding Meta’s algorithm
No fake events inflating your results
Visitor
Visitor
Bot crawler
Filtered before it reaches your pixel
We use cookies
Decline
Accept
Tracking starts after opt-in
Consent Aware
Stay compliant without losing data. PixelFlow works with your cookie banner and only fires tracking after a visitor opts in, keeping you on the right side of GDPR while still capturing every consented conversion server-side.
Programmatic API
Need something custom? Fire any event from anywhere with a single line of code. PixelFlow’s developer API sends server-side conversions from your backend, custom apps, or automations, with the same deduplication and match-quality benefits.
pixelflow.track(‘Purchase’)
// one line, from any backend
200 · Event delivered
Smarter, server-side tracking
Start sending accurate conversions today - no tag manager, no code, no developer required.
Compatible with
