Automatic eCommerce events
AddToCart, InitiateCheckout and Purchase, fired for you on supported stores
Free trial. No card, no tag manager.
Automatic eCommerce tracking on WooCommerce, Squarespace and Webflow
On these platforms, AddToCart, InitiateCheckout and Purchase events fire without any extra setup required!
Trail Jacket
$79.00
Add to cart
AddToCart
automatic
InitiateCheckout
automatic
Purchase
$79.00 · automatic
Compatible with:
Webflow Commerce
Cart, checkout and order confirmation are tracked from the native Webflow eCommerce flow.
Squarespace
A dedicated bundle tracks AddToCart, InitiateCheckout and Purchase, including subscription and membership confirmations.
WooCommerce
The WooCommerce plugin covers cart, checkout and purchase server-side.
yoursite.com · one script
Browser pixel
fbq() in the page
Conversions API
PixelFlow server
Meta · 1 Purchase, same event_id
Purchases reach Meta even when the browser does not
Every automatic event is sent through the browser pixel and the Conversions API with a shared event ID, so a purchase blocked in the browser still arrives from PixelFlow’s servers and is counted once.
Not on one of those stores? Tag it or map the URL
On Framer, Kajabi, ClickFunnels and custom sites, use the Visual Tagger for cart and checkout buttons and a URL trigger on the thank-you page to capture value and currency. Stripe checkouts are covered by the Stripe integration.
URL trigger · Purchase
matches /thank-you*
yoursite.com/thank-you?
value=
79
¤cy=
USD
&email=
jane@…
value
value
79.00
currency
currency
USD
em
hashed before sending
Lead
Processed
Browser
Lead
Processed
Browser
Lead
Deduplicated
Server
Purchase
Processed
Browser
Purchase
Processed
Browser
Purchase
Deduplicated
Server
One sale, one Purchase
A refresh of the confirmation page does not become a second purchase. Deduplication and a default Purchase blocking rule keep store numbers exact.
FAQ
Everything you need to know about automatic store events.
Which platforms get automatic events?
Webflow Commerce, Squarespace and WooCommerce. Other platforms use the Visual Tagger, URL triggers or the Stripe integration.
Do I need to add product IDs or values manually?
No. Value and currency are read from the store’s own order data on the confirmation page.
Does it work with Squarespace subscriptions and memberships?
Yes. Subscription and membership confirmation paths are tracked as Purchase.
What about Shopify?
Shopify is not covered by automatic events today. Use the Visual Tagger and a thank-you page URL trigger, or the Stripe integration where applicable.
Can I turn an automatic event off?
Yes. Each automatic event can be disabled or overridden with a blocking rule in the site settings.
Will it double count with a pixel I already have?
Remove the old pixel code. PixelFlow loads the pixel for you and deduplicates browser and server copies.
Smarter, server-side tracking
Start sending accurate conversions today - no tag manager, no code, no developer required.
Compatible with
