Automatic eCommerce events
AddToCart, InitiateCheckout and Purchase, fired for you on supported stores
Free trial. No card, no tag manager.
Automatic eCommerce tracking on WooCommerce, Squarespace and Webflow
On these platforms, AddToCart, InitiateCheckout and Purchase events fire without any extra setup required!
Trail Jacket
$79.00
Add to cart
AddToCart
automatic
InitiateCheckout
automatic
Purchase
$79.00 · automatic
Compatible with:
Webflow Commerce
Cart, checkout and order confirmation are tracked from the native Webflow eCommerce flow.
Squarespace
A dedicated bundle tracks AddToCart, InitiateCheckout and Purchase, including subscription and membership confirmations.
WooCommerce
The WooCommerce plugin covers cart, checkout and purchase server-side.
Lead
Processed
Browser
Lead
Processed
Browser
Lead
Deduplicated
Server
Purchase
Processed
Browser
Purchase
Processed
Browser
Purchase
Deduplicated
Server
One sale, one Purchase
A refresh of the confirmation page does not become a second purchase. Deduplication and a default Purchase blocking rule keep store numbers exact.
FAQ
Everything you need to know about automatic store events.
Which platforms get automatic events?
Webflow Commerce, Squarespace and WooCommerce. Other platforms use the Visual Tagger, URL triggers or the Stripe integration.
Do I need to add product IDs or values manually?
No. Value and currency are read from the store’s own order data on the confirmation page.
Does it work with Squarespace subscriptions and memberships?
Yes. Subscription and membership confirmation paths are tracked as Purchase.
What about Shopify?
Shopify is not covered by automatic events today. Use the Visual Tagger and a thank-you page URL trigger, or the Stripe integration where applicable.
Can I turn an automatic event off?
Yes. Each automatic event can be disabled or overridden with a blocking rule in the site settings.
Will it double count with a pixel I already have?
Remove the old pixel code. PixelFlow loads the pixel for you and deduplicates browser and server copies.
Smarter, server-side tracking
Start sending accurate conversions today - no tag manager, no code, no developer required.
Compatible with
