PixelFlow Changelog

You can now set a minimum purchase value for Stripe purchase events, so transactions below your threshold are skipped and your conversion data stays focused on the sales that matter

You can now limit Stripe purchase events to an allow-list of products, so only the products you choose trigger a purchase event

Fixed tracking cookies on multi-level domains like .com.au, so tracking now works correctly on more country-specific websites

Your site now opens to a new Overview page that shows your setup progress, connection status, an events chart, your event triggers, and a live feed of recent events, all in one place

Sites, Pixels, and Blocking rules each have their own dedicated page with a cleaner, more consistent layout, so your settings are easier to find

Every event type now has its own icon, making your activity easier to scan at a glance

Webflow now selects your first available site automatically, and we fixed a redirect issue when adding a second site

Facebook pixel selection now defaults to your first available pixel

Fixed an issue that incorrectly showed a site limit reached error on expired trials

Added a Getting Started guide that walks you through setup step by step

Redesigned the sign-in and sign-up screens for a cleaner, more welcoming experience

Launched the PixelFlow affiliate program - earn 30% recurring revenue share for 12 months on every referral

Added a default global same-event deduplication rule to automatically prevent duplicate events

Fixed URL triggers not firing on sites using a www subdomain

Fixed an infinite “Connecting your Facebook account…” screen during setup

Updated the WordPress and Framer plugin install instructions

Fixed several WordPress plugin issues, including logout and setup screen bugs

Added a Last Event column to the Overview for Sites and Pixels

Released Team & User Management — invite teammates and switch between accounts with the new tenant switcher in the account dropdown

Added a required “Verify connection” step to the Calendly integration setup

Added a required redirect setup step to the Stripe integration setup

Added the option to buy an extra site slot for $10/month on your existing subscription

Fixed Squarespace Checkout-to-Purchase drop-off — order-confirmed pages now track Purchase events reliably

Improved IP detection to prefer the server-resolved IP address (IPv6 when available) over the client-side IP

Added first- and last-touch source attribution to the WordPress plugin

Fixed a browser event data enrichment error that could fail after multiple retries

Minor UI fixes, including date range picker improvements

Started collecting first-touch and last-touch attribution (first/last touch source and visitor ID) for richer conversion attribution

Added a traffic Source column to the events table on the Events page

Added Direct vs Organic traffic classification based on the first external referrer

Added event source tracking so conversions can be attributed to their traffic source

Fixed Stripe integration sending duplicate Purchase events when both a payment intent and charge are received

Added an account ownership transfer wizard in the dashboard, with step-by-step confirmation

Added a Test Events modal to test your setup directly from the control bar using the Event Monitor

Fixed a range of tracking errors surfaced in logs, including an issue with events older than 7 days

Fixed Stripe checkout session verification for returning subscriber

Updated Stripe & Calendly Integration UI

Enriched Stripe integration Purchase events with browser session data (fbp, fbc, geo) for improved Meta match quality

Enriched Calendly integration events with browser session data for improved Meta match quality

Released Stripe integration tracking improvements

Released improvement for Squarespace Purchase event deduplication

Released PixelFlow WooCommerce plugin update which includes numerous improvements including Better client IP detection for proxy and CDN headers, resolved tracking issues from caching plugins, improved bot blocking, UTM fallback improvements, richer data on AddToCart and InitiateCheckout for logged-in users, improved Purchase event firing accuracy, improved Purchase attribution using saved data, Cart-empty guard fix as well as other improvements and fixes

Released fix for Squarespace mini cart Checkout and Add to Cart count tracking

Released fix for Webflow button tracking and triggers

Released a wide range of minor improvements and fixes for bugs and errors in tracking

Released improvements to Squarespace form tracking for triggering events

Released Stripe integration to trigger and send Purchase events directly to Facebook CAPI via Stripe webhooks

Released Calendly integration to trigger and send events directly from Calendly call books to Facebook CAPI via Calendly webhooks

Added automatic tracking for Subscription based products in Squarespace

Added ViewContent data tracking - allows for tracking additional fields for ViewContent such as Value, ID, contents etc.

Released update to toolkit for tracking subdomains

Released v1 of the PixelFlow Visual Tagger and Event Monitor. Easily visually tag any element on your site and track it to trigger an event (buttons, forms etc.) and then use the Realtime Event Monitor to validate your setup by seeing events triggered in realtime.

Released fix for publishing Webflow sites during PixelFlow script installation setup

Released Facebook oAuth for fetching pixels/datasets to simplify process of adding a new pixel

Improved URL trigger matching strategy for event URLs. We now check exact matches among all configured url triggers first, if none matches exactly, then use “starts with” strategy

Fixed bug - value assigned to URL always 1 for Purchase event

Improved phone number extraction in script

Fixed bug - IP mismatch in payloads (IPv4 vs IPv6)

Released WooCommerce plugin changes - simplified tracking and improved EMQ scores for WooCommerce

Added more filters in events log for UTM parameters

Released improved script error handling

Event payload modal UI improvements. Basic view with full breakdown of events plus advanced view showing JSON payload

Traffic source and UTM parameters shown in each event

Released PixelFlow tracking playground at https://playground.pixelflow.so/forms/ - see tracking examples and play in realtime

Fixed domain mismatch in events processing

Fixed minor tracking bugs

Fixed incorrect dates in event charts popup

Implement server side event deduplication - checking if URLs have triggered events before event is fired to Facebook to avoid duplicate events being sent to Meta

Improved caching functionality for dynamic script config

Added support for tracking full name

Released functionality for extracting parameters from URLs such as customers name, email, phone etc. to enrich events to Meta

Improved bot blocking functionality

Improved event time tracking

Implemented ClickFunnels Conversion API integration

Released official WordPress plugin for Conversions API

Improvements to client side IP and UA extraction

Improvements to tracking of button clicks in wrapped forms

Updated script to load setup dynamically - no longer required to copy/paste script any time changes are made.

Enhanced data extraction in script and extracted user agent and IP address client side

Improved FBC and utm params tracking

Improved Squarespace Add to Cart event tracking

Updated handling of button clicks on forms to only trigger events when forms are fully submitted rather than on initial button click

Released "Download Events" feature in Events Log. You can download your events data in CSV format in parsed or non parsed versions along with full event payloads

Updated Help Center widget in dashboard and released improvements to help center documentation

Released WordPress platform integration support. Now use the Facebook Conversions API on any WordPress/WooCommerce website using PixelFlow.

Released Add to Cart event tracking for Squarespace

Updated Initiate checkout event handler to send all required checkout values

Updated Initiate purchase event handler to send all required purchase values and extract and send available user data: email, first name and last name

Updated the button click event listeners to listen to the buttons even when they are added dynamically after initial load

Added automatic tracking for Squarespace "Add to Cart" events

Improved parameters sending per event to match Meta docs and other platforms

New feature - Block duplicate Meta tracking scripts. Prevents sending events to Meta by non PixelFlow scripts, like Webflow eCommerce Meta tracking or Native Meta Pixel scripts.

Removed credit card requirement for 7 day trial

Combined commerce event classes to reduce number of classes required for tracking. More info at https://docs.pixelflow.so/pixelflow-classes-document

Released PixelFlow event analytics dashboard - view breakdown of all events by time and event type in bar/line layout

Released Webflow app v1.2 - minor improvements and fixes

New feature - event payload. See the full payload of each event sent to Meta for the last 10 days. To view an event payload, go to your Events page, click the arrow and full event payload will be shown in JSON format

Implemented Webflow Commerce tracking - automatically extract data from any Webflow cart and checkout page

Framer form tracking improvements - improved tracking of name, email and phone number in Framer forms

Implemented automatic handling purchase event for legacy Squarespace websites

Added select currency dropdown in dashboard / plugins for eCommerce related events

Google SSO added as signup/login option

Auto extract data from tracking URLs - if a specific custom URL is setup for tracking, we will attempt to auto extract all available data to enrich Meta events

Added ViewContent event to the available events list.

Enabled both client side events tracking via Meta Pixel and server side events tracking via CAPI out of the box. Configure events from a single place in PixelFlow dashboard / plugin and get the best out of both approaches with built in deduplication mechanism.

Added default PageView event on any page load

Improved product id extraction mechanism

Changed custom code to load the script from an external CDN, which now keeps the custom code small and clean

Framer plugin released - https://www.framer.com/marketplace/plugins/pixelflow/

Added new custom Meta event named “Schedule”

New API released - more robust with full backwards capabilities with previous versions and faster event logging

New dashboard launched - includes detailed event logging