PixelFlow Changelog

Connect your AI agent: PixelFlow now runs an MCP server, so Claude, Claude Code, ChatGPT, Codex, Cursor, Lovable and any other MCP client can work on your tracking from the chat. Ask it to set up tracking on your site, connect Meta or TikTok, check whether the Facebook click ID is reaching your events, explain why Meta and PixelFlow disagree on leads, or build charts and funnels from your live data. Setup takes about a minute per client, with step by step instructions for each one on the MCP page

Three slash prompts: Type / in a client that supports them and pick setup_tracking, audit_tracking or weekly_report to start a full setup, audit a site that is already tracking, or get the last 7 days compared with the 7 before

Reads everything, changes only what you ask: The server can read totals, attribution, journeys, the event log and setup status, and can create or edit triggers, blocking rules and your Stripe and Calendly settings, with every change proposed for your approval first. It never returns your tokens or keys or raw personal data, never touches your ads or your website, and cannot delete sites or pixels. Available on every plan, including the trial

Stripe upsells credited to the right ad: Upsell purchases made through Stripe are now linked back to the ad that brought the customer in originally, giving you a truer picture of what each campaign earns

Unmatched conversions are easier to spot: Conversions that could not be matched to a visitor now each appear on their own row in Journeys, so nothing gets lumped together

First and last touch campaigns: PixelFlow now records both the first and the most recent campaign that brought a visitor to your site, and Journeys shows both, so you can see which ad started the relationship and which one closed the sale

New Admin role for your team: Give a teammate the Admin role and they can do everything an owner can except manage billing, which is ideal for agencies and marketing leads

Choose whether purchase values include tax: A new Exclude Tax option in the Stripe integration's advanced settings lets you decide whether the purchase value sent to your ad platforms includes tax. It is on by default

Journeys now follow one visitor: Conversion Journeys show one row per visitor instead of one row per event, so you can see their full path from first click to conversion along with the total value of that journey

Tag your ad links from the dashboard: A new UTM setup guide walks you through Meta and TikTok with videos and a link builder. Open it from Attribution or from the UTM step in Get Started

A clearer Attribution page: Filter by conversion events or pick the event types you care about, and see how many campaigns sit inside each source before you click in. Donate, Contact and Submit Application events now count toward revenue

Triggers have their own page: Triggers moved from Overview to a dedicated page, and each one shows which of your connected ad platforms it sends to, so you can see what reaches Meta and what reaches TikTok

See what was blocked this week: Connection status on Overview now shows how many bots were blocked and how many events were held back because of consent over the last 7 days

Smoother setup: Finishing a new site takes you straight to tracking more events, and when you add a second ad platform PixelFlow lists exactly which events will now be sent to both

No more endless loading when connecting: If a Facebook or TikTok connection does not finish, the loading screen now ends after a short countdown and offers to let you enter your pixel details manually

Connect TikTok in a few clicks: Sign in with your TikTok account and PixelFlow connects your pixels automatically, so there is no copying and pasting of pixel details

TikTok has arrived in PixelFlow: You can now add TikTok as an ad platform alongside Meta, so the events PixelFlow already tracks for you can be sent to TikTok too and your TikTok ads get the same accurate conversion data

Better TikTok matching for WooCommerce stores: Add to Cart, Initiate Checkout and Purchase events from the WordPress plugin now include TikTok's click and visitor IDs when they are available, which helps TikTok link each sale back to the ad that drove it

Add your VAT number from the dashboard: Billing owners now see a short reminder under the dashboard header with a button that opens the billing portal, so your invoices show the right VAT details without hunting through settings

Purchase values that match everywhere: When a purchase comes through with no amount, the $1 value sent to Meta is now also what you see in Events, Journeys and Attribution, so your reports match what Meta receives. If an amount or currency is invalid, we now leave it blank instead of guessing

Long UTM tags no longer lose events: UTM values of up to 500 characters are now accepted, so a long tag from an ad platform no longer stops an event from being recorded

Every WooCommerce shopper counted separately: In version 1.1.18 of the WordPress plugin, each guest shopper now gets their own identity, so Meta can match add to carts and purchases to the right person instead of treating your store as one big shopper

Less junk in your WooCommerce reports: Bots, browser prefetches and empty add to cart link clicks are no longer reported as real shoppers. You may see lower add to cart and checkout numbers after updating, and the ones you see are real people

Your team stays out of customer data: Marking an order as paid in your WordPress admin no longer attaches your team member's details to the customer's purchase

More flexible blocking rules: The redesigned blocking rules builder lets you combine conditions with AND and OR, so you can block exactly the traffic you want and nothing more

Block by page URL: You can now block events when the page URL matches a condition you set, which makes it easy to keep test pages or private areas out of your data

Consent support in the WordPress plugin: Add to Cart, Initiate Checkout and Purchase events from the WordPress plugin now follow your visitors' consent choices, just like the PixelFlow script does

Better ad attribution for WordPress stores: We fixed an issue where some WordPress plugin events could not be linked to the visitor who made them, so every event can now be connected back to the ad that brought them in

Tracking that respects your visitors' consent: PixelFlow now reads the choice from the cookie banner you already use and only tracks visitors who say yes, so you stay GDPR friendly without adding another banner. It is on by default for every site and you can turn it off on the Sites & Pixels page. Learn more

PixelFlow now works properly on your phone: The dashboard has proper phone and tablet layouts, so you can check your events, journeys and attribution on the move without scrolling sideways. Sign in and billing screens work on the narrowest phones too

Share a report with a link: Events, Journeys and Attribution now have shareable links that keep your filters, your dates and the record you had open, so a teammate or client sees exactly the same view you do

Far fewer conversions labelled Other: We improved how traffic sources are identified, including more Facebook and Instagram placements, new groupings for AI tools and email, and support for more ad platform click IDs. Most conversions that used to show up as Other now show the source they really came from, and we applied this to your existing events too

Faster Overview and Attribution pages: Your Overview widgets and the Attribution page now load noticeably quicker

Easier date filtering on charts: The selected dates now appear above your charts, the filter shows the real range instead of just saying Custom, and after clicking into a single day you can jump straight back to the range you were on

Tell us what is working: A Got feedback? option on the Events, Attribution and Conversions pages lets you send us a note without leaving the page

Conversion Journeys for every account: See the full path a visitor took before they converted, from first visit through to purchase, so you can tell which touchpoints actually contributed. Journeys now load in under a second even on high traffic websites

A more useful Overview page: New widgets show your top conversions, top traffic sources, event volume, tracking health and your most recent conversions, all at a glance

A more powerful Events page: A new overview chart, filters for campaign, ad set, ad and status, a sorting menu, and new Value and Journey columns make it much quicker to find the events you care about

Ad attribution analytics, now available to everyone: The new Attribution page shows where your sales actually came from, with events, revenue, revenue per session and conversions broken down by traffic source. Drill into campaign, ad set and ad to see which ads are really earning your revenue and how that compares with what Meta reports

Traffic sources for your Stripe and Calendly conversions: Payments and bookings now carry the UTM parameters and the first and last touch source from the visit that led to them, so a Stripe purchase shows you the campaign that earned it. We applied this to your past events too

Tag your ad links to get the full picture: Attribution works best when your ad links carry UTM parameters, so Get Started now includes a step for adding them and your Events page reminds you if they are missing

Setup errors that tell you what to do next: If the verification step fails while you are adding a site, you now see what went wrong, suggested fixes, and a link straight to the screen where you can put it right

Webflow ecommerce tracking now sets up properly: If you chose to track ecommerce events while adding a Webflow site, those triggers are now created every time, so purchases and cart events are tracked from day one

A smoother start before your first site: Leaving site setup early no longer bounces you back into it, so you can look around the dashboard before you finish connecting a website

More accurate Stripe purchase values: Purchase events now report the amount your customer actually paid, so a fully discounted invoice no longer reports the full list price and your revenue figures match what you really earned

Cleaner product allow-list filtering: If you only track purchases for certain Stripe products, charges that cannot be matched to a product are now skipped instead of firing a purchase event, so your reporting stays accurate

Pixel changes during setup now save properly: If you go back a step in site setup and change your Pixel ID or access token, PixelFlow now saves the new details and rechecks your Conversions API connection instead of keeping the old ones

Bigger event exports: You can now export up to 100,000 events at a time, double the previous limit, so pulling a full record of your conversions takes fewer downloads

A new Integrations page: Stripe and Calendly now have their own Integrations page, so connecting the tools you already use is easier to find and set up

Simpler Stripe setup: We rebuilt the Stripe setup flow so connecting your account and choosing which purchases to track is clearer and quicker

More reliable conversion tracking for Meta: We fixed the order in which click times and event times are recorded, so your conversions always meet Meta's timing rules. Fewer events get rejected, which means more accurate reporting and better performing ads

No more duplicate Webflow triggers: Stepping back and forth through site setup no longer creates duplicate ecommerce triggers on Webflow sites

URL trigger edits show up straight away: After you update a URL trigger you now see the new details immediately instead of the old ones

Easier trigger editing: Editing a URL trigger now opens on its own full page, and clicking a trigger in the sidebar takes you straight to it, so making a change takes fewer clicks

A clearer Overview page: Your widgets now show a helpful subtitle instead of a date, and a new Scroll to see more prompt makes it obvious when there is more further down the page

New pricing: PixelFlow is now $29 per month or $249 per year for Standard, $79 per month or $699 per year for Growth, and $149 per month or $1,290 per year for Agency

Pay in euros: If you are in the Eurozone you now see prices and are billed in EUR automatically, with USD everywhere else, and SEPA direct debit is supported

Clearer plan cards: We redesigned the Subscriptions page so it is easier to compare plans and see what you are paying for

Better Meta conversion matching: We improved how PixelFlow handles Facebook browser IDs, so more of your conversions are matched to the right person instead of being dropped, which means more accurate reporting and better performing ads

Billing and setup fixes: The Subscriptions page now counts your extra websites correctly, and the currency dropdown in site setup shows the full list of currencies again

Celebrate your first conversion: You now get a celebration the first time each of your websites records a conversion, so you know your setup is working

Faster event history: Event logs load noticeably faster on high traffic websites, and choosing a custom date range no longer breaks the dashboard

A faster dashboard: Your recent events feed and your list of websites load quicker, and we removed background requests that were slowing things down

Conversion value is back on URL triggers: You can set a value again when you create a URL trigger, so revenue is passed through with the event

A new way to track more events: We rebuilt the Track More Events flow and URL trigger setup from the ground up, so adding a new conversion to track is now a clear, guided process

Accurate purchase values on Squarespace: PixelFlow now reads the real order total and customer email from your Squarespace confirmation page, including memberships, so purchase events carry the correct revenue

Fixed blank pages with Google Translate: Browsing with Chrome or Google Translate no longer blanks out the page when you move between screens

A cleaner view for team members: Team members with Viewer access no longer see buttons they cannot use, and we fixed an issue that showed false connection errors

You can now set a minimum purchase value for Stripe purchase events, so transactions below your threshold are skipped and your conversion data stays focused on the sales that matter

You can now limit Stripe purchase events to an allow-list of products, so only the products you choose trigger a purchase event

Fixed tracking cookies on multi-level domains like .com.au, so tracking now works correctly on more country-specific websites

Your site now opens to a new Overview page that shows your setup progress, connection status, an events chart, your event triggers, and a live feed of recent events, all in one place

Sites, Pixels, and Blocking rules each have their own dedicated page with a cleaner, more consistent layout, so your settings are easier to find

Every event type now has its own icon, making your activity easier to scan at a glance

Webflow now selects your first available site automatically, and we fixed a redirect issue when adding a second site

Facebook pixel selection now defaults to your first available pixel

Fixed an issue that incorrectly showed a site limit reached error on expired trials

Added a Getting Started guide that walks you through setup step by step

Redesigned the sign-in and sign-up screens for a cleaner, more welcoming experience

Launched the PixelFlow affiliate program - earn 30% recurring revenue share for 12 months on every referral

Added a default global same-event deduplication rule to automatically prevent duplicate events

Fixed URL triggers not firing on sites using a www subdomain

Fixed an infinite “Connecting your Facebook account…” screen during setup

Updated the WordPress and Framer plugin install instructions

Fixed several WordPress plugin issues, including logout and setup screen bugs

Added a Last Event column to the Overview for Sites and Pixels

Released Team & User Management — invite teammates and switch between accounts with the new tenant switcher in the account dropdown

Added a required “Verify connection” step to the Calendly integration setup

Added a required redirect setup step to the Stripe integration setup

Added the option to buy an extra site slot for $10/month on your existing subscription

Fixed Squarespace Checkout-to-Purchase drop-off — order-confirmed pages now track Purchase events reliably

Improved IP detection to prefer the server-resolved IP address (IPv6 when available) over the client-side IP

Added first- and last-touch source attribution to the WordPress plugin

Fixed a browser event data enrichment error that could fail after multiple retries

Minor UI fixes, including date range picker improvements

Started collecting first-touch and last-touch attribution (first/last touch source and visitor ID) for richer conversion attribution

Added a traffic Source column to the events table on the Events page

Added Direct vs Organic traffic classification based on the first external referrer

Added event source tracking so conversions can be attributed to their traffic source

Fixed Stripe integration sending duplicate Purchase events when both a payment intent and charge are received

Added an account ownership transfer wizard in the dashboard, with step-by-step confirmation

Added a Test Events modal to test your setup directly from the control bar using the Event Monitor

Fixed a range of tracking errors surfaced in logs, including an issue with events older than 7 days

Fixed Stripe checkout session verification for returning subscriber

Updated Stripe & Calendly Integration UI

Enriched Stripe integration Purchase events with browser session data (fbp, fbc, geo) for improved Meta match quality

Enriched Calendly integration events with browser session data for improved Meta match quality

Released Stripe integration tracking improvements

Released improvement for Squarespace Purchase event deduplication

Released PixelFlow WooCommerce plugin update which includes numerous improvements including Better client IP detection for proxy and CDN headers, resolved tracking issues from caching plugins, improved bot blocking, UTM fallback improvements, richer data on AddToCart and InitiateCheckout for logged-in users, improved Purchase event firing accuracy, improved Purchase attribution using saved data, Cart-empty guard fix as well as other improvements and fixes

Released fix for Squarespace mini cart Checkout and Add to Cart count tracking

Released fix for Webflow button tracking and triggers

Released a wide range of minor improvements and fixes for bugs and errors in tracking

Released improvements to Squarespace form tracking for triggering events

Released Stripe integration to trigger and send Purchase events directly to Facebook CAPI via Stripe webhooks

Released Calendly integration to trigger and send events directly from Calendly call books to Facebook CAPI via Calendly webhooks

Added automatic tracking for Subscription based products in Squarespace

Added ViewContent data tracking - allows for tracking additional fields for ViewContent such as Value, ID, contents etc.

Released update to toolkit for tracking subdomains

Released v1 of the PixelFlow Visual Tagger and Event Monitor. Easily visually tag any element on your site and track it to trigger an event (buttons, forms etc.) and then use the Realtime Event Monitor to validate your setup by seeing events triggered in realtime.

Released fix for publishing Webflow sites during PixelFlow script installation setup

Released Facebook oAuth for fetching pixels/datasets to simplify process of adding a new pixel

Improved URL trigger matching strategy for event URLs. We now check exact matches among all configured url triggers first, if none matches exactly, then use “starts with” strategy

Fixed bug - value assigned to URL always 1 for Purchase event

Improved phone number extraction in script

Fixed bug - IP mismatch in payloads (IPv4 vs IPv6)

Released WooCommerce plugin changes - simplified tracking and improved EMQ scores for WooCommerce

Added more filters in events log for UTM parameters

Released improved script error handling

Event payload modal UI improvements. Basic view with full breakdown of events plus advanced view showing JSON payload

Traffic source and UTM parameters shown in each event

Released PixelFlow tracking playground at https://playground.pixelflow.so/forms/ - see tracking examples and play in realtime

Fixed domain mismatch in events processing

Fixed minor tracking bugs

Fixed incorrect dates in event charts popup

Implement server side event deduplication - checking if URLs have triggered events before event is fired to Facebook to avoid duplicate events being sent to Meta

Improved caching functionality for dynamic script config

Added support for tracking full name

Released functionality for extracting parameters from URLs such as customers name, email, phone etc. to enrich events to Meta

Improved bot blocking functionality

Improved event time tracking

Implemented ClickFunnels Conversion API integration

Released official WordPress plugin for Conversions API

Improvements to client side IP and UA extraction

Improvements to tracking of button clicks in wrapped forms

Updated script to load setup dynamically - no longer required to copy/paste script any time changes are made.

Enhanced data extraction in script and extracted user agent and IP address client side

Improved FBC and utm params tracking

Improved Squarespace Add to Cart event tracking

Updated handling of button clicks on forms to only trigger events when forms are fully submitted rather than on initial button click

Released "Download Events" feature in Events Log. You can download your events data in CSV format in parsed or non parsed versions along with full event payloads

Updated Help Center widget in dashboard and released improvements to help center documentation

Released WordPress platform integration support. Now use the Facebook Conversions API on any WordPress/WooCommerce website using PixelFlow.

Released Add to Cart event tracking for Squarespace

Updated Initiate checkout event handler to send all required checkout values

Updated Initiate purchase event handler to send all required purchase values and extract and send available user data: email, first name and last name

Updated the button click event listeners to listen to the buttons even when they are added dynamically after initial load

Added automatic tracking for Squarespace "Add to Cart" events

Improved parameters sending per event to match Meta docs and other platforms

New feature - Block duplicate Meta tracking scripts. Prevents sending events to Meta by non PixelFlow scripts, like Webflow eCommerce Meta tracking or Native Meta Pixel scripts.

Removed credit card requirement for 7 day trial

Combined commerce event classes to reduce number of classes required for tracking. More info at https://docs.pixelflow.so/pixelflow-classes-document

Released PixelFlow event analytics dashboard - view breakdown of all events by time and event type in bar/line layout

Released Webflow app v1.2 - minor improvements and fixes

New feature - event payload. See the full payload of each event sent to Meta for the last 10 days. To view an event payload, go to your Events page, click the arrow and full event payload will be shown in JSON format

Implemented Webflow Commerce tracking - automatically extract data from any Webflow cart and checkout page

Framer form tracking improvements - improved tracking of name, email and phone number in Framer forms

Implemented automatic handling purchase event for legacy Squarespace websites

Added select currency dropdown in dashboard / plugins for eCommerce related events

Google SSO added as signup/login option

Auto extract data from tracking URLs - if a specific custom URL is setup for tracking, we will attempt to auto extract all available data to enrich Meta events

Added ViewContent event to the available events list.

Enabled both client side events tracking via Meta Pixel and server side events tracking via CAPI out of the box. Configure events from a single place in PixelFlow dashboard / plugin and get the best out of both approaches with built in deduplication mechanism.

Added default PageView event on any page load

Improved product id extraction mechanism

Changed custom code to load the script from an external CDN, which now keeps the custom code small and clean

Framer plugin released - https://www.framer.com/marketplace/plugins/pixelflow/

Added new custom Meta event named “Schedule”

New API released - more robust with full backwards capabilities with previous versions and faster event logging

New dashboard launched - includes detailed event logging