Meta Conversions API on
Wordpress
Improve Your Facebook Ads on Wordpress & WooCommerce
Looking to improve your Facebook ads on Wordpress or WooCommerce? Only using the Facebook Pixel and wondering why your ads aren't profitable?
If you’re running Facebook ads to your WordPress website, using the Conversions API is essential for tracking key events like purchases, signups, and leads accurately. Without it, your ad data can become incomplete, leading to higher costs and weaker campaign performance.
The problem is that setting up the Meta (Facebook) Conversions API on WordPress can be confusing. Many guides involve complicated steps using Google Tag Manager, snippets of custom code, and lots of guesswork. This often results in missing or unreliable tracking data.
That’s where PixelFlow comes in.
PixelFlow makes it incredibly easy to connect your WordPress site directly to the Meta Conversions API. You can get everything running in just a few clicks—no coding, no tag manager, and no technical headaches.
Here’s what you can do with PixelFlow:
✅ Instantly connect your Facebook Pixel and Conversions API together
✅ Automatically track WordPress eCommerce events like Add to Cart, Purchase, and more
✅ Choose exactly which events you want to send back to Meta
When you use PixelFlow, you’ll benefit from:
✔ More accurate tracking and reporting
✔ Lower advertising costs
✔ Clear insights into which campaigns perform best
PixelFlow takes the hassle out of using the Conversions API with WordPress. It helps you track more data, save time, and improve your return on ad spend.
Emmett
Founder, PixelFlow.so
No credit card required
Sebastien Studio-Baguette.com
Setup in 5 mins
We designed PixelFlow to be incredibly easy to integrate with Wordpress & WooCommerce.
Setup is as simple as:
Create an account
Install the Pixelflow plugin on your website
Follow the instruction
After that we'll automagically track all eCommerce conversions like Add to Cart, Checkout, Purchase etc. and you can define any other events to be triggered when a user visits any URL on your website.
Track WooCommerce eCommerce Events for Facebook Ads
PixelFlow automatically captures all key WooCommerce events on your Squarespace site including:
Add to Cart
Iniatiate Checkout
Purchase
Each event includes rich details such as product name, price, quantity, and total order value, all sent directly to Facebook through the Conversion API (CAPI).
This ensures your Facebook Ads have the most accurate conversion data possible, improving tracking precision, ad optimization, and return on ad spend.
Detailed Logs
PixelFlow provides detailed logs for every single event we've tracked on your Wordpress & WooCommerce site along with timestamps and the URL it was triggered on.
Additionally, we provide the exact payloads that was sent with each event (in JSON format) so you can see all of the additional data we sent to Meta along with the event to enrich it and boost your EMQ score and easily troubleshoot if needed
Get Better Results from Facebook Ads on Wordpress & WooCommerce
PixelFlow’s server side tracking gives you a more accurate view of your Facebook ad performance by sending events directly from your website to Meta. Instead of relying on browser-based pixels that can be blocked or lost, your data stays complete and consistent.
This helps Facebook understand which ads are driving real results, improving targeting, attribution, and campaign optimization.
With more reliable tracking and deeper insights, you can make better marketing decisions, spend your budget more efficiently, and see a higher return on every ad you run.
No credit card required
Pixelflow allows us to attract new clients by outshining the competition with best-in-class Meta integrations on Webflow. As Meta shifts towards AI-driven campaigns, there’s less room for agencies to stand out, so nailing the technical setup is crucial to driving results. With an average Event Match Quality of 9.3, Pixelflow puts us at the top of the paid social game.
Sebastien Studio-Baguette.com