WORDPRESS INTEGRATION
Install the Meta Conversions API on WordPress
Server-side Facebook tracking for your WordPress site. No Google Tag Manager, no custom code, no developer. Live in under 10 minutes.
No credit card required
Works with WordPress forms, WooCommerce, and blogs
5-minute average setup
WordPress
Forms, clicks, checkouts, and custom site events
Connected
Facebook CAPI
Optimised data sent to Facebook Conversions API
Why your WordPress conversion data is wrong
The Facebook Pixel alone misses a large share of your conversions. On WordPress, the usual fix is Google Tag Manager plus a stack of tracking plugins. That is exactly the complexity most WordPress site owners want to avoid.
Blocked
iOS blocks browser pixels
Apple’s App Tracking Transparency stops the Pixel from firing for a large share of iPhone traffic, so those conversions never reach Meta.
Filtered
Ad blockers drop events silently
Extensions like uBlock filter pixel calls without any warning. Your form fills happen, but Ads Manager never sees them.
Wasted spend
Missing data means worse ROAS
Meta optimises delivery based on the conversions it can see. Feed it incomplete data and it targets the wrong people with your budget.
The fix is the Conversions API, which sends events from a server instead of the browser. PixelFlow sets it up on WordPress without GTM or code.
SETUP IN MINUTES
From WordPress to the Conversions API in 3 steps
No credit card
Quick setup
Point & click tracking
1
Install the PixelFlow script
Add the PixelFlow code snippet
2
Auto track pageviews and all WooCommerce events
Autotrack all WooCommerce events. Point and click on any button, link, or form on your live site to track those too
3
Send clean data to Meta
PixelFlow fires each event through both the Pixel and the Conversions API, deduplicated automatically, so Ads Manager sees every conversion once.
Full Conversions API Setup in One Click
PixelFlow auto tracks all WooCommerce events. Track forms, buttons etc. using the Visual Tagger - no code needed.
Full name
you@email.com
Submit
Forms
Capture every WordPress form submission as a Lead event, including Contact Form 7, WPForms, Gravity Forms, and embedded tools.
May 2025
10
11
12
13
14
Schedule event
Calendar bookings
Track booked calls and demos as conversions the moment the booking completes.
Buy now
Clicks
Tag any button, link, or element visually. If you can click it on your site, you can track it.
Leather Jacket
$129.00
Ecommerce
Autotrack all WooCommerce events with no setup required
PixelFlow WordPress Features
Everything you need for server side tracking, without complexity
Visual tagging - zero code
Tag elements by clicking them on your live WordPress site. No custom attributes, no embed blocks, no republishing for every new event.
Pixel + CAPI deduplication
Browser and server events are paired automatically, so Ads Manager counts each conversion once instead of guessing.
CMS and template aware
Tag one collection template once and PixelFlow follows every generated blog post, product page, or landing variant.
Ad-blocker recovery
Server-side delivery keeps important conversions visible even when browser pixels are blocked, filtered, or stripped.
Live event log
See what fired, where it came from, and whether Meta received it, without opening developer tools.
Survives WordPress changes
Republish, rename pages, or restructure sections without repeatedly rebuilding your tracking setup.
WHY NOT GTM?
How to set up the Conversions API on WordPress
There are three ways to get server-side tracking on a WordPress site. Here is how they compare.
PixelFlow
Google Tag Manager
Custom code
Setup time
Under 10 minutes
Days, often longer
Days, plus a developer
Coding required
None
dataLayer and tag config
JavaScript and a server
Server-side CAPI
Included
Requires GTM server container (paid hosting)
Build and host it yourself
Event deduplication
Automatic
Manual configuration
Manual implementation
Maintenance
None, managed for you
Ongoing container upkeep
Ongoing dev time
Cost
From $29/mo
Free tool, but server container hosting from ~$120/mo plus setup time
Developer hours
GTM is powerful if you have a developer and time. PixelFlow exists for everyone who does not.
THE PAYOFF
Event Match Quality is Meta’s score for how well your conversion data identifies real people. Higher scores mean Meta can attribute more of your conversions and optimise delivery with better signals.
Browser-only pixels on WordPress typically score in the 4 to 6 range. With PixelFlow sending enriched server-side events, sites regularly reach 8 or higher.
EVENT MATCH QUALITY
8.6
/ 10
Pixel only
4.2
With PixelFlow
8.6
8+
Typical Event Match Quality for Lead & Purchase events with PixelFlow
Up to 40%
More conversions visible to Meta after adding CAPI
0
Lines of code added to your WordPress site
Up to 30%
Less money spent on Facebook ads as Meta knows who to target for you
Do I need Google Tag Manager?
No. PixelFlow replaces the entire GTM setup. You install the PixelFlow WordPress plugin, tag your events visually, and PixelFlow handles the Pixel and the Conversions API for you.
Do I need a developer or any code?
No. There is nothing to paste into your theme files and no code snippets to maintain. If you can click a button on your own website, you can set up PixelFlow.
Does it work with WooCommerce?
Yes. PixelFlow tracks add to cart, checkout, and purchase events from WooCommerce with order values included, so Meta can optimise for revenue and report accurate ROAS.
Will it slow down my WordPress site?
No. PixelFlow loads a single lightweight script. The heavy lifting happens server-side, away from your visitors’ browsers.
What Meta events can I send?
All standard events, including Lead, Purchase, InitiateCheckout, AddToCart, CompleteRegistration, and ViewContent, plus custom events for anything specific to your funnel.
How is this different from just using the Facebook Pixel?
The Pixel runs in the browser, where iOS privacy settings and ad blockers stop a large share of events from ever reaching Meta. PixelFlow sends the same events server-side through the Conversions API as well, deduplicated automatically, so Meta sees conversions the Pixel alone would miss.
Is it GDPR compliant?
Yes. PixelFlow supports consent-aware tracking so events respect your site’s cookie banner, and personal data is hashed before it is sent to Meta.
What happens after the free trial?
You pick a plan or you stop, no card is required up front and nothing is charged automatically. Your event configuration is saved if you decide to come back.
Smarter, server-side tracking
Start sending accurate conversions today - no tag manager, no code, no developer required.
Compatible with
