PixelFlow vs Hyros: An In-Depth Comparison (2026)

Last updated: 29th December 2025

Last updated: 29th December 2025

If you are comparing PixelFlow and Hyros, you are likely trying to solve one core problem:

How do I get accurate conversion tracking without losing my mind or my budget?

Both platforms improve attribution beyond standard browser pixels, but they are designed for very different use cases.

This page explains the difference in simple terms first. A technical section is included later if you want deeper detail.

The Short Answer

  • PixelFlow is an affordable solution built for people who want reliable Meta Conversions API tracking with minimal setup.

  • Hyros is a more expensive option built for businesses that need advanced multi-touch attribution and reporting across complex funnels and traffic sources.

If you want better Meta tracking without complexity, PixelFlow is usually the better choice.

If you need deep attribution modeling across many channels, Hyros may be a better fit.

If you are comparing PixelFlow and Hyros, you are likely trying to solve one core problem:

How do I get accurate conversion tracking without losing my mind or my budget?

Both platforms improve attribution beyond standard browser pixels, but they are designed for very different use cases.

This page explains the difference in simple terms first. A technical section is included later if you want deeper detail.

The Short Answer

  • PixelFlow is an affordable solution built for people who want reliable Meta Conversions API tracking with minimal setup.

  • Hyros is a more expensive option built for businesses that need advanced multi-touch attribution and reporting across complex funnels and traffic sources.

If you want better Meta tracking without complexity, PixelFlow is usually the better choice.

If you need deep attribution modeling across many channels, Hyros may be a better fit.

PixelFlow vs Hyros: Overview


What PixelFlow is Designed For

PixelFlow focuses on one thing: making Meta Conversions API work properly without Google Tag Manager, servers, or complex configuration.

It is designed for:

  • Founders and marketers

  • Small to mid-sized businesses

  • No-code and CMS-based websites

  • Teams that want fast setup and reliability

PixelFlow prioritizes simplicity, speed, and consistency.

What Hyros is Designed For

Hyros is a full attribution platform.

It tracks:

  • Multiple ad platforms

  • Long customer journeys

  • Cross-device behavior

  • Multi-touch attribution models

Hyros is commonly used by:

  • High-revenue brands

  • Info product businesses

  • Agencies managing complex funnels

  • Teams with dedicated analytics resources

Hyros prioritizes depth and insight over simplicity.

PixelFlow vs Hyros: Overview


PixelFlow vs Hyros: Overview


What PixelFlow is Designed For

PixelFlow focuses on one thing: making Meta Conversions API work properly without Google Tag Manager, servers, or complex configuration.

It is designed for:

  • Founders and marketers

  • Small to mid-sized businesses

  • No-code and CMS-based websites

  • Teams that want fast setup and reliability

PixelFlow prioritizes simplicity, speed, and consistency.

What Hyros is Designed For

Hyros is a full attribution platform.

It tracks:

  • Multiple ad platforms

  • Long customer journeys

  • Cross-device behavior

  • Multi-touch attribution models

Hyros is commonly used by:

  • High-revenue brands

  • Info product businesses

  • Agencies managing complex funnels

  • Teams with dedicated analytics resources

Hyros prioritizes depth and insight over simplicity.

PixelFlow

Hyros

Best For


No-code sites, founders, solo operators, marketers

Info product businesses, agencies, advanced
funnels

Primary Focus

Simple, accurate first-party tracking

Deep attribution and revenue analytics

Setup

Plug-and-play

Complex onboarding and configuration

Infrastructure

Fully managed

Requires custom setup and integrations

GTM Required

No

Often yes

Facebook CAPI

Native, built-in

Supported

Attribution Model

Event-level, conversion-focused

Advanced multi-touch attribution

Custom Logic

Yes via programmatic API

Yes

Time to Value

Minutes

Days to weeks

Ongoing Maintenance

None

Ongoing optimization and upkeep

  1. Setup & Integrations

  1. Setup & Integrations

Both platforms support Facebook Conversions API, but the initial setup and ongoing technical cost are very different.

PixelFlow Setup

PixelFlow setup typically takes 5 to 10 minutes:

  1. Add your site

  2. Connect your Meta Pixel

  3. Add a single script to your site

  4. Events start flowing server-side automatically

No Google Tag Manager.
No server containers.
No manual event mapping.

After the initial setup, you can trigger events using two simple methods:

1. Page-based events
Trigger an event from a specific page.
For example, fire a Lead event when a user visits your /thank-you page.

2. Element or form-based events
Trigger events from element clicks or form submissions using a CSS class.
For example, add a specific class to a “Sign up” button to fire a Complete Registration event when the form is submitted.

PixelFlow supports a wide range of platforms with direct integrations and guided setup, including:

  • Framer

  • Webflow

  • Squarespace

  • WordPress

  • WooCommerce

  • Kajabi

  • ClickFunnels

  • Custom HTML websites

  • Programmatic API for developers

For some platforms such as WooCommerce, Squarespace, and Webflow eCommerce, PixelFlow can offer instant setup with no additional configuration required, due to how those platforms expose data.

This makes PixelFlow suitable for:

  • No-code websites

  • Traditional CMS platforms

  • eCommerce stores

  • Funnel builders

  • Custom implementations by developers

The key difference is not platform compatibility, but how tracking is configured.

With PixelFlow, the same tracking model applies across all supported platforms. You install a single script and define events using page URLs, element clicks, or tagged form fields. There is no need for dataLayers, GTM containers, or server infrastructure.

Both platforms support Facebook Conversions API, but the initial setup and ongoing technical cost are very different.

PixelFlow Setup

PixelFlow setup typically takes 5 to 10 minutes:

  1. Add your site

  2. Connect your Meta Pixel

  3. Add a single script to your site

  4. Events start flowing server-side automatically

No Google Tag Manager.
No server containers.
No manual event mapping.

After the initial setup, you can trigger events using two simple methods:

1. Page-based events
Trigger an event from a specific page.
For example, fire a Lead event when a user visits your /thank-you page.

2. Element or form-based events
Trigger events from element clicks or form submissions using a CSS class.
For example, add a specific class to a “Sign up” button to fire a Complete Registration event when the form is submitted.

PixelFlow supports a wide range of platforms with direct integrations and guided setup, including:

  • Framer

  • Webflow

  • Squarespace

  • WordPress

  • WooCommerce

  • Kajabi

  • ClickFunnels

  • Custom HTML websites

  • Programmatic API for developers

For some platforms such as WooCommerce, Squarespace, and Webflow eCommerce, PixelFlow can offer instant setup with no additional configuration required, due to how those platforms expose data.

This makes PixelFlow suitable for:

  • No-code websites

  • Traditional CMS platforms

  • eCommerce stores

  • Funnel builders

  • Custom implementations by developers

The key difference is not platform compatibility, but how tracking is configured.

With PixelFlow, the same tracking model applies across all supported platforms. You install a single script and define events using page URLs, element clicks, or tagged form fields. There is no need for dataLayers, GTM containers, or server infrastructure.

Setup Meta Conversions API
Setup Meta Conversions API
Setup Meta Conversions API

Hyros Setup

Hyros also supports Facebook Conversions API, but its setup is designed for advanced attribution rather than speed or simplicity.

A typical Hyros setup involves:

  1. Installing multiple tracking scripts across your site and funnels

  2. Connecting advertising platforms and data sources

  3. Mapping funnels, pages, and conversion points manually

  4. Configuring attribution logic and conversion rules

  5. Validating data accuracy across platforms

Because Hyros focuses on multi-touch attribution, setup usually requires:

  • Funnel-level configuration

  • Understanding of traffic sources and user journeys

  • Ongoing calibration as funnels or offers change

Hyros does not offer a universal one-script setup. Each funnel, domain, or offer may require additional configuration to ensure attribution remains accurate.

This setup process typically takes hours to days, depending on funnel complexity and traffic volume.

The benefit of this approach is deeper insight into:

  • Where conversions originate

  • How different traffic sources contribute

  • Which touchpoints influence revenue over time

Hyros is therefore best suited to teams that:

  • Run complex funnels across multiple channels

  • Have technical or analytics resources available

  • Are willing to trade setup simplicity for attribution depth

Hyros Setup

Hyros also supports Facebook Conversions API, but its setup is designed for advanced attribution rather than speed or simplicity.

A typical Hyros setup involves:

  1. Installing multiple tracking scripts across your site and funnels

  2. Connecting advertising platforms and data sources

  3. Mapping funnels, pages, and conversion points manually

  4. Configuring attribution logic and conversion rules

  5. Validating data accuracy across platforms

Because Hyros focuses on multi-touch attribution, setup usually requires:

  • Funnel-level configuration

  • Understanding of traffic sources and user journeys

  • Ongoing calibration as funnels or offers change

Hyros does not offer a universal one-script setup. Each funnel, domain, or offer may require additional configuration to ensure attribution remains accurate.

This setup process typically takes hours to days, depending on funnel complexity and traffic volume.

The benefit of this approach is deeper insight into:

  • Where conversions originate

  • How different traffic sources contribute

  • Which touchpoints influence revenue over time

Hyros is therefore best suited to teams that:

  • Run complex funnels across multiple channels

  • Have technical or analytics resources available

  • Are willing to trade setup simplicity for attribution depth

hyros setup
hyros setup
hyros setup
  1. Features and Capabilities

  1. Features and Capabilities

Both platforms support Facebook Conversion API, but the way they provide that setup is very different.

PixelFlow Features

PixelFlow focuses on simplicity and outcomes, not configuration.

Key features include:

  • Server-side Facebook Conversions API (CAPI)

  • First-party event tracking via a lightweight script

  • Dedicated integrations for different website and funnel setups

  • No Google Tag Manager required

  • Clean dashboard showing events, health, and delivery status

  • Automatic handling of event forwarding and payload structure

  • Three months of event logs

PixelFlow is ideal if you want accurate tracking without becoming a tracking expert. You install one script, connect Meta, and you are done. Tracking additional events or elements can be done in under one minute.

There is no container logic, no tag sequencing, and very little risk of breaking your setup accidentally. Most users see improved signal quality inside Meta Ads Manager within 48 hours.

Hyros Features

Hyros is a full attribution and analytics platform rather than a lightweight tracking tool.

It is designed to answer deeper questions about where revenue comes from across complex funnels and multiple traffic sources.

Key features include:

  • Facebook Conversions API support

  • Multi-touch attribution across channels

  • Funnel and offer-level tracking

  • Revenue attribution and reporting

  • Cross-device and cross-session tracking

  • Detailed attribution dashboards and analytics

  • Long-term data retention for historical analysis

Hyros is built for businesses that want to analyze and compare performance, not just send clean conversion signals to Meta.

Instead of focusing on one universal tracking model, Hyros requires funnel-level configuration and ongoing validation to ensure attribution remains accurate as campaigns and offers change.

Hyros is extremely powerful when used correctly, but it assumes you are willing to invest time into setup, calibration, and ongoing management in exchange for deeper insight into customer journeys.

Both platforms support Facebook Conversion API, but the way they provide that setup is very different.

PixelFlow Features

PixelFlow focuses on simplicity and outcomes, not configuration.

Key features include:

  • Server-side Facebook Conversions API (CAPI)

  • First-party event tracking via a lightweight script

  • Dedicated integrations for different website and funnel setups

  • No Google Tag Manager required

  • Clean dashboard showing events, health, and delivery status

  • Automatic handling of event forwarding and payload structure

  • Three months of event logs

PixelFlow is ideal if you want accurate tracking without becoming a tracking expert. You install one script, connect Meta, and you are done. Tracking additional events or elements can be done in under one minute.

There is no container logic, no tag sequencing, and very little risk of breaking your setup accidentally. Most users see improved signal quality inside Meta Ads Manager within 48 hours.

Hyros Features

Hyros is a full attribution and analytics platform rather than a lightweight tracking tool.

It is designed to answer deeper questions about where revenue comes from across complex funnels and multiple traffic sources.

Key features include:

  • Facebook Conversions API support

  • Multi-touch attribution across channels

  • Funnel and offer-level tracking

  • Revenue attribution and reporting

  • Cross-device and cross-session tracking

  • Detailed attribution dashboards and analytics

  • Long-term data retention for historical analysis

Hyros is built for businesses that want to analyze and compare performance, not just send clean conversion signals to Meta.

Instead of focusing on one universal tracking model, Hyros requires funnel-level configuration and ongoing validation to ensure attribution remains accurate as campaigns and offers change.

Hyros is extremely powerful when used correctly, but it assumes you are willing to invest time into setup, calibration, and ongoing management in exchange for deeper insight into customer journeys.

  1. Technical Comparison

  1. Technical Comparison

Server-Side Tracking & Script Delivery

Both PixelFlow and Hyros send events via the Meta Conversions API, but they approach server-side tracking very differently.

PixelFlow

PixelFlow delivers server-side tracking through a single lightweight script that loads both the Meta Pixel and Conversions API together.

This approach allows PixelFlow to:

  • Automatically generate and manage event identifiers

  • Ensure reliable event deduplication

  • Remove the need for manual configuration

Because browser and server events are handled together, there is no additional setup required to achieve clean deduplication or delivery.

PixelFlow does not currently support loading scripts via a custom tracking domain, but this feature is on the roadmap.

Hyros

Hyros uses a more advanced tracking model designed for multi-touch attribution rather than simple event delivery.

Hyros setup typically involves:

  • Installing multiple scripts across pages and funnels

  • Configuring tracking at the funnel or offer level

  • Managing attribution logic across sessions and devices

Hyros focuses less on how events are delivered to Meta and more on how conversions are attributed and reported across traffic sources.

This provides deeper insight, but also means accuracy depends on correct configuration and ongoing validation as funnels evolve.

Event Types

PixelFlow

PixelFlow supports all standard Meta events.

It does not currently support custom events. Custom events are planned on the roadmap for 2026.

For most advertisers, standard Meta events are sufficient for campaign optimization.

Hyros

Hyros supports standard Meta events as well as custom events.

Because Hyros is built around attribution analysis, events are often tied to:

  • Funnel steps

  • Offer interactions

  • Revenue events

This flexibility is useful for businesses that need detailed reporting across complex customer journeys.

Event Triggers

With PixelFlow, events are triggered using page URLs or CSS classes.

This approach is simple, efficient, and easy to manage. It covers the vast majority of real-world use cases for founders and marketers.

Additional trigger types such as scroll depth are planned for future releases.

Server-Side Tracking & Script Delivery

Both PixelFlow and Hyros send events via the Meta Conversions API, but they approach server-side tracking very differently.

PixelFlow

PixelFlow delivers server-side tracking through a single lightweight script that loads both the Meta Pixel and Conversions API together.

This approach allows PixelFlow to:

  • Automatically generate and manage event identifiers

  • Ensure reliable event deduplication

  • Remove the need for manual configuration

Because browser and server events are handled together, there is no additional setup required to achieve clean deduplication or delivery.

PixelFlow does not currently support loading scripts via a custom tracking domain, but this feature is on the roadmap.

Hyros

Hyros uses a more advanced tracking model designed for multi-touch attribution rather than simple event delivery.

Hyros setup typically involves:

  • Installing multiple scripts across pages and funnels

  • Configuring tracking at the funnel or offer level

  • Managing attribution logic across sessions and devices

Hyros focuses less on how events are delivered to Meta and more on how conversions are attributed and reported across traffic sources.

This provides deeper insight, but also means accuracy depends on correct configuration and ongoing validation as funnels evolve.

Event Types

PixelFlow

PixelFlow supports all standard Meta events.

It does not currently support custom events. Custom events are planned on the roadmap for 2026.

For most advertisers, standard Meta events are sufficient for campaign optimization.

Hyros

Hyros supports standard Meta events as well as custom events.

Because Hyros is built around attribution analysis, events are often tied to:

  • Funnel steps

  • Offer interactions

  • Revenue events

This flexibility is useful for businesses that need detailed reporting across complex customer journeys.

Event Triggers

With PixelFlow, events are triggered using page URLs or CSS classes.

This approach is simple, efficient, and easy to manage. It covers the vast majority of real-world use cases for founders and marketers.

Additional trigger types such as scroll depth are planned for future releases.

Trigger event URL
Trigger event URL
Trigger event URL

Hyros triggers events through funnel and script-based configuration.

Events are typically tied to:

  • Funnel steps

  • Conversion milestones

  • Revenue actions

This allows for deeper attribution but requires more setup and ongoing management to keep data accurate.

Hyros triggers events through funnel and script-based configuration.

Events are typically tied to:

  • Funnel steps

  • Conversion milestones

  • Revenue actions

This allows for deeper attribution but requires more setup and ongoing management to keep data accurate.

Hyros urls
Hyros urls
Hyros urls

User Data and Match Quality

Strong match quality is critical for Meta optimization. Both PixelFlow and Hyros improve match rates compared to browser-only tracking, but they approach user data very differently.

PixelFlow

PixelFlow automatically sends all Meta-supported identifiers where available, including:

  • fbp

  • fbc

  • IP address

  • User agent

  • Location data such as country, city, and postal code

In addition, PixelFlow allows customers to enrich events with user data captured directly from the page or URL.

This includes:

  • Email

  • Phone number

  • First name and last name

User data can be captured in two simple ways:

  • By tagging page elements or form inputs using CSS classes

  • By extracting values from dynamic URLs

Current limitations

  • No direct CRM integrations

  • No external_id support at this time

PixelFlow is optimized for scenarios where user data exists on the page, in forms, or in URLs, which covers the majority of no-code, CMS, and funnel-based setups.

Hyros

Hyros approaches user data from an attribution-first perspective.

It supports:

  • CRM-based identifiers

  • External identifiers

  • Persistent user tracking across sessions and devices

  • Revenue-level user attribution

Hyros typically captures user data through:

  • Funnel-level scripts

  • Platform integrations

  • CRM or backend systems

Because Hyros is designed to understand the full customer journey, it can associate conversions with:

  • Multiple touchpoints

  • Multiple traffic sources

  • Longer time windows

This enables more advanced reporting, but also means data accuracy depends on correct integration and ongoing maintenance as funnels, offers, or CRMs change.

Hyros is therefore better suited to businesses that require:

  • Cross-session identity resolution

  • CRM-backed attribution

  • Long-term revenue analysis

Deduplication

PixelFlow

PixelFlow loads the Meta Pixel and Conversions API together and generates a single internal event identifier.

This allows:

  • Automatic event deduplication

  • No dataLayer setup

  • No manual event_id passing

  • No additional configuration

Because both browser and server events are managed together, deduplication works reliably out of the box.

Hyros

Hyros deduplication depends on correct configuration across scripts and platforms.

Because Hyros focuses on attribution rather than just event delivery, deduplication and identity matching require:

  • Proper script placement

  • Correct funnel mapping

  • Ongoing validation as traffic sources and funnels change

When configured correctly, Hyros can deliver accurate attribution, but it requires more setup and monitoring than PixelFlow.

Unique PixelFlow Capabilities

PixelFlow includes several features specifically designed for users on platforms like:

  • Framer

  • Webflow

  • Squarespace

  • WordPress

  • WooCommerce

  • Kajabi

  • ClickFunnels

One notable example is URL-based user data extraction.

If a third-party tool redirects users to a thank-you page with parameters such as email or phone number, PixelFlow can automatically extract and attach that data to Meta events.

This is particularly useful for:

  • Booking tools like Calendly

  • Form tools that do not expose dataLayers

  • Funnel builders with limited customization

These capabilities allow PixelFlow users to improve match quality and tracking accuracy without needing CRM access or technical integrations.

User Data and Match Quality

Strong match quality is critical for Meta optimization. Both PixelFlow and Hyros improve match rates compared to browser-only tracking, but they approach user data very differently.

PixelFlow

PixelFlow automatically sends all Meta-supported identifiers where available, including:

  • fbp

  • fbc

  • IP address

  • User agent

  • Location data such as country, city, and postal code

In addition, PixelFlow allows customers to enrich events with user data captured directly from the page or URL.

This includes:

  • Email

  • Phone number

  • First name and last name

User data can be captured in two simple ways:

  • By tagging page elements or form inputs using CSS classes

  • By extracting values from dynamic URLs

Current limitations

  • No direct CRM integrations

  • No external_id support at this time

PixelFlow is optimized for scenarios where user data exists on the page, in forms, or in URLs, which covers the majority of no-code, CMS, and funnel-based setups.

Hyros

Hyros approaches user data from an attribution-first perspective.

It supports:

  • CRM-based identifiers

  • External identifiers

  • Persistent user tracking across sessions and devices

  • Revenue-level user attribution

Hyros typically captures user data through:

  • Funnel-level scripts

  • Platform integrations

  • CRM or backend systems

Because Hyros is designed to understand the full customer journey, it can associate conversions with:

  • Multiple touchpoints

  • Multiple traffic sources

  • Longer time windows

This enables more advanced reporting, but also means data accuracy depends on correct integration and ongoing maintenance as funnels, offers, or CRMs change.

Hyros is therefore better suited to businesses that require:

  • Cross-session identity resolution

  • CRM-backed attribution

  • Long-term revenue analysis

Deduplication

PixelFlow

PixelFlow loads the Meta Pixel and Conversions API together and generates a single internal event identifier.

This allows:

  • Automatic event deduplication

  • No dataLayer setup

  • No manual event_id passing

  • No additional configuration

Because both browser and server events are managed together, deduplication works reliably out of the box.

Hyros

Hyros deduplication depends on correct configuration across scripts and platforms.

Because Hyros focuses on attribution rather than just event delivery, deduplication and identity matching require:

  • Proper script placement

  • Correct funnel mapping

  • Ongoing validation as traffic sources and funnels change

When configured correctly, Hyros can deliver accurate attribution, but it requires more setup and monitoring than PixelFlow.

Unique PixelFlow Capabilities

PixelFlow includes several features specifically designed for users on platforms like:

  • Framer

  • Webflow

  • Squarespace

  • WordPress

  • WooCommerce

  • Kajabi

  • ClickFunnels

One notable example is URL-based user data extraction.

If a third-party tool redirects users to a thank-you page with parameters such as email or phone number, PixelFlow can automatically extract and attach that data to Meta events.

This is particularly useful for:

  • Booking tools like Calendly

  • Form tools that do not expose dataLayers

  • Funnel builders with limited customization

These capabilities allow PixelFlow users to improve match quality and tracking accuracy without needing CRM access or technical integrations.

Extract data from URLs
Extract data from URLs
Extract data from URLs

Additionally PixelFlow offers a set of simple blocking rules to easily define when to block events from being triggered like if someone refreshes a page or if they came from a specific location etc.

  1. Data Accuracy and Reliability

  1. Data Accuracy and Reliability

Tracking Accuracy and Reliability

Both PixelFlow and Hyros significantly improve tracking accuracy compared to browser-only pixels. However, they optimize for accuracy in different ways.

PixelFlow

PixelFlow is designed to deliver clean, reliable conversion signals to Meta with minimal setup.

It achieves this by:

  • Using server-side event delivery via Meta Conversions API

  • Automatically formatting Meta CAPI payloads correctly

  • Loading the Meta Pixel and Conversions API together

  • Generating a single internal event identifier for automatic deduplication

  • Reducing configuration options that commonly introduce errors

PixelFlow focuses on conversion delivery quality, not attribution complexity.

Because there are fewer moving parts and no dependency on Google Tag Manager or funnel-level scripts, there is less that can go wrong over time. For most advertisers, this results in more consistent data inside Meta Ads Manager.

Hyros

Hyros focuses on attribution accuracy rather than pure event delivery.

It is designed to:

  • Track users across multiple sessions and devices

  • Attribute conversions across multiple touchpoints

  • Reconcile data across platforms and funnels

  • Provide deeper insight into revenue contribution over time

Accuracy in Hyros depends heavily on:

  • Correct script placement

  • Proper funnel mapping

  • Ongoing validation as funnels and traffic sources change

When implemented and maintained correctly, Hyros can provide very accurate attribution insights. However, because the setup is more complex, there is more room for human error during configuration and ongoing changes.

In Summary

  • PixelFlow prioritizes consistency, reliability, and ease of use for Meta optimization

  • Hyros prioritizes attribution depth and analytical insight across complex customer journeys

For teams focused on improving Meta performance with minimal technical overhead, PixelFlow is often the safer and more predictable choice.

For teams that need advanced attribution and have the resources to manage it, Hyros can provide valuable insight.

Tracking Accuracy and Reliability

Both PixelFlow and Hyros significantly improve tracking accuracy compared to browser-only pixels. However, they optimize for accuracy in different ways.

PixelFlow

PixelFlow is designed to deliver clean, reliable conversion signals to Meta with minimal setup.

It achieves this by:

  • Using server-side event delivery via Meta Conversions API

  • Automatically formatting Meta CAPI payloads correctly

  • Loading the Meta Pixel and Conversions API together

  • Generating a single internal event identifier for automatic deduplication

  • Reducing configuration options that commonly introduce errors

PixelFlow focuses on conversion delivery quality, not attribution complexity.

Because there are fewer moving parts and no dependency on Google Tag Manager or funnel-level scripts, there is less that can go wrong over time. For most advertisers, this results in more consistent data inside Meta Ads Manager.

Hyros

Hyros focuses on attribution accuracy rather than pure event delivery.

It is designed to:

  • Track users across multiple sessions and devices

  • Attribute conversions across multiple touchpoints

  • Reconcile data across platforms and funnels

  • Provide deeper insight into revenue contribution over time

Accuracy in Hyros depends heavily on:

  • Correct script placement

  • Proper funnel mapping

  • Ongoing validation as funnels and traffic sources change

When implemented and maintained correctly, Hyros can provide very accurate attribution insights. However, because the setup is more complex, there is more room for human error during configuration and ongoing changes.

In Summary

  • PixelFlow prioritizes consistency, reliability, and ease of use for Meta optimization

  • Hyros prioritizes attribution depth and analytical insight across complex customer journeys

For teams focused on improving Meta performance with minimal technical overhead, PixelFlow is often the safer and more predictable choice.

For teams that need advanced attribution and have the resources to manage it, Hyros can provide valuable insight.

  1. Integrations & Compatibility

  1. Integrations and Compatibility

  1. Integrations & Compatibility

Integrations and Platform Focus

PixelFlow Integrations

PixelFlow is purpose-built for teams that primarily advertise on Meta and want reliable server-side tracking without complexity.

PixelFlow focuses on:

  • Meta Ads, including Facebook and Instagram

  • No-code, CMS, and funnel-based websites

  • Simple analytics and event verification

  • Clean delivery of conversion signals to Meta

PixelFlow intentionally avoids overloading users with unnecessary integrations. The goal is to ensure Meta receives high-quality, consistent data rather than building a broad analytics ecosystem.

This approach works well for founders and marketers who care more about ad performance than managing multiple data tools.

Hyros Integrations

Hyros is built as a cross-platform attribution and analytics system.

Hyros integrates with:

  • Meta Ads

  • Google Ads

  • YouTube

  • TikTok

  • Email platforms

  • Funnel builders and CRMs

  • Payment processors and backend systems

These integrations allow Hyros to connect data across channels and build a unified view of the customer journey.

This flexibility is valuable for businesses running complex marketing stacks across multiple traffic sources.

However, for smaller teams or Meta-first advertisers, this level of integration can be more than is needed and may increase setup and maintenance effort.

  1. Pricing & Value

Integrations and Platform Focus

PixelFlow Integrations

PixelFlow is purpose-built for teams that primarily advertise on Meta and want reliable server-side tracking without complexity.

PixelFlow focuses on:

  • Meta Ads, including Facebook and Instagram

  • No-code, CMS, and funnel-based websites

  • Simple analytics and event verification

  • Clean delivery of conversion signals to Meta

PixelFlow intentionally avoids overloading users with unnecessary integrations. The goal is to ensure Meta receives high-quality, consistent data rather than building a broad analytics ecosystem.

This approach works well for founders and marketers who care more about ad performance than managing multiple data tools.

Hyros Integrations

Hyros is built as a cross-platform attribution and analytics system.

Hyros integrates with:

  • Meta Ads

  • Google Ads

  • YouTube

  • TikTok

  • Email platforms

  • Funnel builders and CRMs

  • Payment processors and backend systems

These integrations allow Hyros to connect data across channels and build a unified view of the customer journey.

This flexibility is valuable for businesses running complex marketing stacks across multiple traffic sources.

However, for smaller teams or Meta-first advertisers, this level of integration can be more than is needed and may increase setup and maintenance effort.

PixelFlow Pricing

PixelFlow Pricing

PixelFlow offers transparent, simple pricing with a free trial.

Pricing starts at $19 per month for unlimited event tracking on one website.

You pay for:

  • Reliable server-side Meta Conversions API tracking

  • Automatic event deduplication

  • Zero infrastructure or server maintenance

  • A minimal learning curve

There are no usage-based surprises. Pricing does not depend on traffic volume, number of requests, or funnel complexity.

For most founders and marketers, this translates into:

  • Faster setup

  • Fewer tracking errors

  • Less time spent troubleshooting

  • Predictable monthly costs

Hyros Pricing

Hyros is positioned as a premium attribution platform and is priced accordingly.

Hyros pricing typically depends on:

  • Monthly ad spend or revenue tier

  • Number of funnels and integrations

  • Attribution depth and reporting requirements

Costs are significantly higher than lightweight tracking tools and are designed for businesses that can justify advanced attribution through scale.

In addition to the subscription cost, teams should factor in:

  • Time spent on setup and funnel mapping

  • Ongoing validation as campaigns and offers change

  • Internal or external technical resources

Hyros can provide valuable insight for high-revenue businesses running complex marketing stacks. However, for smaller teams or Meta-first advertisers, the cost and setup overhead may outweigh the benefits.

Cost Considerations in Practice

If your primary goal is to improve Meta ad optimization with clean server-side signals, PixelFlow offers a lower-cost and lower-risk option.

If your goal is to deeply analyze customer journeys across many channels and touchpoints, Hyros may justify its higher price point.

  1. Pricing & Value

Hey I'm Emmett, the founder of PixelFlow.


We built this platform because I was frustrated with having to deal with broken tracking and reporting in Facebook ads manager.


On top of that, the only solutions for setting up accurate tracking using the Conversions API were to hire a developer to setup "server side" tracking on some complex system that it would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)

I also found that every company was just "too big" to actually talk to someone.


I built PixelFlow to fix that.


Our goal is to make high end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars.


On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.


If you want server side "Conversions API" tracking without all of the complexity, PixelFlow is for you.

PixelFlow vs Hyros: Which Should You Choose?

PixelFlow Pricing

PixelFlow Pricing

PixelFlow offers transparent, simple pricing with a free trial.

Pricing starts at $19 per month for unlimited event tracking on one website.

You pay for:

  • Reliable server-side Meta Conversions API tracking

  • Automatic event deduplication

  • Zero infrastructure or server maintenance

  • A minimal learning curve

There are no usage-based surprises. Pricing does not depend on traffic volume, number of requests, or funnel complexity.

For most founders and marketers, this translates into:

  • Faster setup

  • Fewer tracking errors

  • Less time spent troubleshooting

  • Predictable monthly costs

Hyros Pricing

Hyros is positioned as a premium attribution platform and is priced accordingly.

Hyros pricing typically depends on:

  • Monthly ad spend or revenue tier

  • Number of funnels and integrations

  • Attribution depth and reporting requirements

Costs are significantly higher than lightweight tracking tools and are designed for businesses that can justify advanced attribution through scale.

In addition to the subscription cost, teams should factor in:

  • Time spent on setup and funnel mapping

  • Ongoing validation as campaigns and offers change

  • Internal or external technical resources

Hyros can provide valuable insight for high-revenue businesses running complex marketing stacks. However, for smaller teams or Meta-first advertisers, the cost and setup overhead may outweigh the benefits.

Cost Considerations in Practice

If your primary goal is to improve Meta ad optimization with clean server-side signals, PixelFlow offers a lower-cost and lower-risk option.

If your goal is to deeply analyze customer journeys across many channels and touchpoints, Hyros may justify its higher price point.

Choose PixelFlow if:

  • You do not want to touch Google Tag Manager

  • You want fast and reliable Facebook Conversions API tracking

  • You primarily advertise on Meta

  • You value simplicity, speed, and predictable setup

  • You want tracking that works without ongoing maintenance

PixelFlow is designed for founders and marketers who want their ads to optimize correctly without becoming tracking specialists.

Choose Hyros if:

  • You need deep attribution across multiple traffic sources

  • You run complex funnels with upsells and downsells

  • You want to analyze full customer journeys over time

  • You are comfortable with more involved setup and configuration

  • You have the resources to manage an attribution platform

Hyros is best suited for businesses where attribution insight is a core requirement rather than a secondary concern.

Final Verdict

There is no universal winner, but there is a clear difference in philosophy.

Hyros is built as a comprehensive attribution and analytics platform focused on understanding where revenue comes from across complex customer journeys.

PixelFlow is a focused, no-code server-side tracking solution built to deliver clean and reliable conversion signals to Meta with minimal setup.

If your goal is better Meta tracking without technical headaches, PixelFlow is the more practical choice for most teams. If your goal is advanced attribution and deep reporting across multiple channels, Hyros can be a strong fit when properly implemented.

PixelFlow vs Hyros: Which Should You Choose?

Choose PixelFlow if:

  • You do not want to touch Google Tag Manager

  • You want fast and reliable Facebook Conversions API tracking

  • You primarily advertise on Meta

  • You value simplicity, speed, and predictable setup

  • You want tracking that works without ongoing maintenance

PixelFlow is designed for founders and marketers who want their ads to optimize correctly without becoming tracking specialists.

Choose Hyros if:

  • You need deep attribution across multiple traffic sources

  • You run complex funnels with upsells and downsells

  • You want to analyze full customer journeys over time

  • You are comfortable with more involved setup and configuration

  • You have the resources to manage an attribution platform

Hyros is best suited for businesses where attribution insight is a core requirement rather than a secondary concern.

Final Verdict

There is no universal winner, but there is a clear difference in philosophy.

Hyros is built as a comprehensive attribution and analytics platform focused on understanding where revenue comes from across complex customer journeys.

PixelFlow is a focused, no-code server-side tracking solution built to deliver clean and reliable conversion signals to Meta with minimal setup.

If your goal is better Meta tracking without technical headaches, PixelFlow is the more practical choice for most teams. If your goal is advanced attribution and deep reporting across multiple channels, Hyros can be a strong fit when properly implemented.

Fix Your Meta Tracking Today

Accurate reporting and attribution for your Facebook Ads

Fix Your Meta Tracking Today

Accurate reporting and attribution for your Facebook Ads

Fix Your Meta Tracking Today

Accurate reporting and attribution for your Facebook Ads

Frequently Asked Questions

Is PixelFlow a replacement for Hyros?
icon

PixelFlow is not a direct replacement for Hyros. PixelFlow is designed to provide reliable Facebook Conversions API tracking with minimal setup. Hyros is designed for advanced attribution and reporting across complex funnels and multiple traffic sources. If your goal is better Meta optimization without complexity, PixelFlow is usually the better fit. If your goal is deep attribution analysis, Hyros may be more appropriate.

Which is better for Facebook Ads, PixelFlow or Hyros?
icon

For Facebook Ads optimization specifically, PixelFlow is often the better choice. PixelFlow focuses on sending clean, consistent, server-side conversion signals directly to Meta. This helps Facebook optimize campaigns faster and more reliably. Hyros is better suited for analyzing where conversions came from rather than improving Meta delivery itself.

Does PixelFlow support Facebook Conversions API like Hyros?
icon

Yes. Both PixelFlow and Hyros support Facebook Conversions API. PixelFlow loads the Meta Pixel and Conversions API together and handles event deduplication automatically. Hyros also supports CAPI but relies on more complex setup and attribution logic. Both improve tracking accuracy compared to browser-only pixels, but PixelFlow prioritizes simplicity and reliability.

Is PixelFlow easier to set up than Hyros?
icon

Yes. PixelFlow is significantly easier to set up than Hyros. PixelFlow typically takes 5 to 10 minutes to install and requires only a single script. Hyros setup often involves multiple scripts, funnel mapping, and ongoing validation. PixelFlow is designed for founders and marketers. Hyros is designed for teams with analytics resources.

Does PixelFlow work with ClickFunnels, Kajabi, and WooCommerce like Hyros?
icon

Yes. PixelFlow supports: ClickFunnels Kajabi WooCommerce WordPress Webflow Squarespace Framer Custom HTML sites API-based integrations PixelFlow uses the same tracking model across all platforms, while Hyros often requires funnel-specific configuration.

oes PixelFlow support external_id or CRM integrations like Hyros?
icon

No. PixelFlow does not currently support external_id or direct CRM integrations. PixelFlow is designed to extract user data from pages, forms, and URLs rather than backend systems. Hyros supports CRM-based identifiers and is better suited for businesses that require long-term user attribution.

Is PixelFlow a good Hyros alternative for small or mid-sized businesses?
icon

Yes. PixelFlow is a strong Hyros alternative for small and mid-sized businesses that primarily advertise on Meta. PixelFlow offers lower cost, faster setup, and less ongoing maintenance. Hyros is better suited for larger businesses with complex attribution needs and higher budgets.

Frequently Asked Questions

Is PixelFlow a replacement for Hyros?
icon

PixelFlow is not a direct replacement for Hyros. PixelFlow is designed to provide reliable Facebook Conversions API tracking with minimal setup. Hyros is designed for advanced attribution and reporting across complex funnels and multiple traffic sources. If your goal is better Meta optimization without complexity, PixelFlow is usually the better fit. If your goal is deep attribution analysis, Hyros may be more appropriate.

Which is better for Facebook Ads, PixelFlow or Hyros?
icon

For Facebook Ads optimization specifically, PixelFlow is often the better choice. PixelFlow focuses on sending clean, consistent, server-side conversion signals directly to Meta. This helps Facebook optimize campaigns faster and more reliably. Hyros is better suited for analyzing where conversions came from rather than improving Meta delivery itself.

Does PixelFlow support Facebook Conversions API like Hyros?
icon

Yes. Both PixelFlow and Hyros support Facebook Conversions API. PixelFlow loads the Meta Pixel and Conversions API together and handles event deduplication automatically. Hyros also supports CAPI but relies on more complex setup and attribution logic. Both improve tracking accuracy compared to browser-only pixels, but PixelFlow prioritizes simplicity and reliability.

Is PixelFlow easier to set up than Hyros?
icon

Yes. PixelFlow is significantly easier to set up than Hyros. PixelFlow typically takes 5 to 10 minutes to install and requires only a single script. Hyros setup often involves multiple scripts, funnel mapping, and ongoing validation. PixelFlow is designed for founders and marketers. Hyros is designed for teams with analytics resources.

Does PixelFlow work with ClickFunnels, Kajabi, and WooCommerce like Hyros?
icon

Yes. PixelFlow supports: ClickFunnels Kajabi WooCommerce WordPress Webflow Squarespace Framer Custom HTML sites API-based integrations PixelFlow uses the same tracking model across all platforms, while Hyros often requires funnel-specific configuration.

Does PixelFlow support external_id or CRM integrations like Hyros?
icon

No. PixelFlow does not currently support external_id or direct CRM integrations. PixelFlow is designed to extract user data from pages, forms, and URLs rather than backend systems. Hyros supports CRM-based identifiers and is better suited for businesses that require long-term user attribution.

Is PixelFlow a good Hyros alternative for small or mid-sized businesses?
icon

Yes. PixelFlow is a strong Hyros alternative for small and mid-sized businesses that primarily advertise on Meta. PixelFlow offers lower cost, faster setup, and less ongoing maintenance. Hyros is better suited for larger businesses with complex attribution needs and higher budgets.

Frequently Asked Questions

Is PixelFlow a replacement for Hyros?
icon

PixelFlow is not a direct replacement for Hyros. PixelFlow is designed to provide reliable Facebook Conversions API tracking with minimal setup. Hyros is designed for advanced attribution and reporting across complex funnels and multiple traffic sources. If your goal is better Meta optimization without complexity, PixelFlow is usually the better fit. If your goal is deep attribution analysis, Hyros may be more appropriate.

Which is better for Facebook Ads, PixelFlow or Hyros?
icon

For Facebook Ads optimization specifically, PixelFlow is often the better choice. PixelFlow focuses on sending clean, consistent, server-side conversion signals directly to Meta. This helps Facebook optimize campaigns faster and more reliably. Hyros is better suited for analyzing where conversions came from rather than improving Meta delivery itself.

Does PixelFlow support Facebook Conversions API like Hyros?
icon

Yes. Both PixelFlow and Hyros support Facebook Conversions API. PixelFlow loads the Meta Pixel and Conversions API together and handles event deduplication automatically. Hyros also supports CAPI but relies on more complex setup and attribution logic. Both improve tracking accuracy compared to browser-only pixels, but PixelFlow prioritizes simplicity and reliability.

Is PixelFlow easier to set up than Hyros?
icon

Yes. PixelFlow is significantly easier to set up than Hyros. PixelFlow typically takes 5 to 10 minutes to install and requires only a single script. Hyros setup often involves multiple scripts, funnel mapping, and ongoing validation. PixelFlow is designed for founders and marketers. Hyros is designed for teams with analytics resources.

Does PixelFlow work with ClickFunnels, Kajabi, and WooCommerce like Hyros?
icon

Yes. PixelFlow supports: ClickFunnels Kajabi WooCommerce WordPress Webflow Squarespace Framer Custom HTML sites API-based integrations PixelFlow uses the same tracking model across all platforms, while Hyros often requires funnel-specific configuration.

oes PixelFlow support external_id or CRM integrations like Hyros?
icon

No. PixelFlow does not currently support external_id or direct CRM integrations. PixelFlow is designed to extract user data from pages, forms, and URLs rather than backend systems. Hyros supports CRM-based identifiers and is better suited for businesses that require long-term user attribution.

Is PixelFlow a good Hyros alternative for small or mid-sized businesses?
icon

Yes. PixelFlow is a strong Hyros alternative for small and mid-sized businesses that primarily advertise on Meta. PixelFlow offers lower cost, faster setup, and less ongoing maintenance. Hyros is better suited for larger businesses with complex attribution needs and higher budgets.