Privacy Policy

Effective Date: April 19, 2025

Introduction

This Privacy Policy outlines how we collect, use, and protect your personal data when you interact with the PixelFlow platform, operated by:


Titan Ventures Ltd

Peace Cottage, Nicholastown, Slieverue, Co. Waterford, Ireland

Email: support@pixelflow.so


We take your privacy seriously. This document explains what data we collect, why we collect it, how it is handled, and the rights you have under GDPR and other applicable laws.

This Privacy Policy covers:

  • visitors to https://www.pixelflow.so (“Website”)

  • users of the PixelFlow application (“Platform”)

  • communications with us (support email / Discord)

If you use PixelFlow to track activity on your own website or app, that processing is covered primarily by our Data Processing Agreement (DPA) and your own privacy notices to your end users.

Contents

1. What Data We Collect

2. How We Use Your Data

3. Sharing and Third-Party Access

4. Your Rights

5. Data Security

6. Policy Updates

1. What Data We Collect
1.1 Account Data

When you sign up for PixelFlow, we collect:

  • Your email address (mandatory)

  • Optional details (e.g., name, business info)


We use this to:


  • Create and manage your account

  • Provide access to your tracking dashboard

  • Send platform-related notices

  • Deliver customer support


Legal basis: Contractual necessity (GDPR Art. 6.1.b)


We retain this data for the lifetime of your account. If inactive, we may delete or anonymize data after 12 months.

1.2 Platform Usage Data

When you use PixelFlow, we may generate and process:

  • API and event logs

  • tracking setup data and configuration metadata

  • support communications

  • dashboard actions and administrative activity


This data is used to:

  • operate and maintain the Platform

  • prevent fraud and abuse

  • troubleshoot issues

  • improve reliability and performance

Legal basis: Contractual necessity and legitimate interest (GDPR Art. 6(1)(b) and 6(1)(f))

1.3 Payment Information

All payments are handled via Stripe. We do not store your card details. We receive payment confirmations and billing status to:

  • manage subscriptions

  • prevent fraud

  • comply with legal obligations


Legal basis: Legal obligation and legitimate interest (GDPR Art. 6(1)(c) and 6(1)(f))

1.4 Communication

If you contact us via email or other methods, we may store the content of that communication in order to:

  • resolve your issue

  • provide support

  • improve the service


Legal basis: Contractual necessity and legitimate interest (GDPR Art. 6(1)(b) and 6(1)(f))

1.5 Analytics and Website Interactions

When you visit our Website, we may collect:

  • log files (e.g., IP address, browser type, device type, timestamps, pages visited)

  • basic web analytics (e.g., clicks, time on page)

  • marketing engagement (e.g., email opens), where applicable


We may use cookies and similar technologies where legally permitted. For more details, please see our Cookie Notice.


Legal basis: Consent (where required) or legitimate interest (GDPR Art. 6(1)(a) / 6(1)(f))


Advertising / Marketing Partners Notice


When you visit or log in to our Website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these emails.

You may opt out of receiving this advertising by visiting:
https://app.retention.com/optout

1.6 Demo/Trial Accounts

During your 7-day free trial, we store the same data as a regular account for service access, onboarding, and support.


Legal basis: Legitimate interest (GDPR Art. 6(1)(f))

1.7 End-User Data Processed Through Customer Implementations (Important)

PixelFlow is a server-side tracking and event forwarding platform. Depending on how a customer configures PixelFlow, the Platform may process data relating to the customer’s website or app visitors (for example: IP address, device data, event metadata).

In these cases:

  • the customer is typically the “Controller”

  • PixelFlow is typically the “Processor”

  • processing is governed by our Data Processing Agreement (DPA)


Customer responsibility: Customers are solely responsible for:

  • providing appropriate notices to their end users

  • obtaining valid consent where required (e.g., for cookies, marketing/analytics tracking)

  • ensuring they only send data to PixelFlow in compliance with applicable law


PixelFlow does not control the customer’s implementation, consent collection, or the timing of when customer scripts fire on their website/app.

2. How we Use Your Data

We use personal data to:

  • provide, maintain, and operate PixelFlow

  • authenticate users and secure accounts

  • process payments and manage subscriptions

  • provide support and respond to inquiries

  • monitor performance and improve the Platform

  • prevent abuse, fraud, or unauthorized access

  • comply with legal obligations


PixelFlow does not sell your personal information.

3. Sharing and Third-Party Access

We only share your data with trusted providers for essential functionality. These include:

  • Stripe (billing)

  • AWS (hosting infrastructure)

  • Analytics platforms (usage statistics)

  • Communication tools (e.g., email services, Discord)


All vendors operate under strict data processing agreements and, where applicable, Standard Contractual Clauses (SCCs) for data transfers outside the EU.


We do not sell, rent, or trade your personal information.

3.1 Analytics Services

We may use anonymized analytics tools (e.g., Google Analytics) to monitor performance and improve the platform. These may log location (IP-based), page interactions, and session durations.

Analytics data is retained for up to 24 months.

3.2 Legal Disclosures

We may disclose personal data where necessary to:

  • comply with a legal obligation, court order, or lawful request

  • enforce our Terms of Service

  • protect our rights, users, or the public

  • support a merger, acquisition, or asset sale

4. Your Rights

Under the GDPR, you have the right to:

  • Access – request a copy of your data

  • Correction – correct inaccurate or incomplete data

  • Deletion – request deletion where legally permitted

  • Restriction – request that processing is limited

  • Portability – request export of your data

  • Objection – object to processing based on legitimate interests

  • Withdraw Consent – where processing is based on consent


To exercise these rights, contact: support@pixelflow.so


You may also lodge a complaint with:

  • the Irish Data Protection Commission, or

  • your local supervisory authority


Important note for end users of our customers:

If you are an end user of a PixelFlow customer (i.e., you visited a customer’s website), you should direct privacy requests to that customer first, as they are the Controller and determine how your data is used.

5. Data Security

We take data protection seriously. Access to your information is limited to authorized personnel. Our systems are hosted on AWS, using encryption, firewalls, and best-in-class infrastructure.

In the event of a data breach, we will notify affected users and relevant authorities in accordance with GDPR.

If data is transferred outside the EU, we ensure that appropriate safeguards (e.g., SCCs) are in place.

6. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated via email or posted on our Website. Continued use of PixelFlow after changes indicates acceptance.

If you have any questions about this Privacy Policy, contact us at support@pixelflow.so