Meta Conversions API on
Squarespace
Install the Facebook Conversions API on Squarespace
Why doesn't Squarespace provide native support for the Conversions API?
These days if you're running Facebook ads to your Squarespace website, you need to be using the Conversions API to accurately track all of your events from Facebook ads like signups.
Unfortunately, setting up the Meta (Facebook) Conversions API on Squarespace can be a real challenge. Most tutorials involve confusing steps with Google Tag Manager, bits of custom code, and a lot of trial and error, often resulting in unreliable data.
That’s why we created PixelFlow.
With PixelFlow, you can connect your Squarespace site directly to the Meta Conversions API in just a few clicks. There’s no coding, no tag manager, and no complex setup required.
Our simple integration lets you:
✅ Add your Facebook Pixel and Conversions API together instantly
✅ Automatically track Squarespace eCommerce events like Add to Cart, Purchase etc.
✅ Choose which actions you want to send back to Meta
With PixelFlow you'll see:
Lower ad costs
More accurate reporting
Clear insights on which campaigns are working best
PixelFlow makes using the Conversions API on Squarespace simple and effective. It saves you time and helps your ads perform better.
Emmett
Founder, PixelFlow.so
Setup in 5 mins
We designed PixelFlow to be incredibly easy to integrate with Squarespace.
Setup is as simple as:
Create an account
Install the Pixelflow script on your Squarespace website
After that we'll automagically track all eCommerce conversions like Add to Cart, Checkout, Purchase etc. and you can define any other events to be triggered when a user visits any URL on your website.
Track Squarespace eCommerce Events for Facebook Ads
PixelFlow automatically captures all key eCommerce events on your Squarespace site including:
Add to Cart
Iniatiate Checkout
Purchase
Each event includes rich details such as product name, price, quantity, and total order value, all sent directly to Facebook through the Conversion API (CAPI).
This ensures your Facebook Ads have the most accurate conversion data possible, improving tracking precision, ad optimization, and return on ad spend.
Detailed Logs
PixelFlow provides detailed logs for every single event we've tracked on your Squarespace site along with timestamps and the URL it was triggered on.
Additionally, we provide the exact payloads that was sent with each event (in JSON format) so you can see all of the additional data we sent to Meta along with the event to enrich it and boost your EMQ score and easily troubleshoot if needed
Improve Facebook Ads Tracking on Your Squarespace Website
Using server side tracking with PixelFlow helps you improve the accuracy of your Facebook ads by ensuring every important event, from purchases to signups, is captured and sent directly to Meta without being blocked by browsers, cookies, or ad blockers.
This gives your campaigns cleaner and more reliable data, which allows Facebook’s algorithm to optimize more effectively, reach the right audiences, and deliver stronger results.
With PixelFlow’s first party tracking setup, you get full visibility into how users interact with your website, helping you make smarter marketing decisions, improve targeting, and maximize your return on ad spend
No credit card required
Sebastien Studio-Baguette.com
Frequently Asked Questions
1. How does PixelFlow integrate with Squarespace?
PixelFlow integrates with Squarespace by connecting to your site and tracking visitor activity across pages, forms, and conversions. Once installed, PixelFlow automatically manages tracking without requiring complex custom code on individual Squarespace pages.
2. What events can PixelFlow track on Squarespace?
PixelFlow can track important Squarespace events, including:
Page views
Button clicks and user interactions
Form submissions and lead captures
Checkout and purchase events
Revenue and conversion values
This helps you understand how visitors interact with your Squarespace site and where conversions happen.
3. Does PixelFlow work with Squarespace forms?
Yes. PixelFlow tracks Squarespace form submissions if you set them up to redirect to a new page after submission.
4. Can PixelFlow be used with Squarespace Commerce?
Yes. PixelFlow works out of the box with Squarespace Commerce to track product views, add-to-cart actions, checkout steps, purchases, and order values. This allows for accurate ecommerce tracking and improved ad attribution.
5. Does PixelFlow improve ad tracking for Squarespace?
Yes. PixelFlow improves ad tracking for Squarespace by sending clean, consistent conversion data to platforms like Meta Ads. This helps reduce data loss and improves campaign performance.
6. Do I need to add custom code to Squarespace to use PixelFlow?
PixelFlow requires minimal setup and avoids managing multiple scripts across your Squarespace site. To install, you just add a single code snippet for your Squarespace site using the "Code Injection" option and once installed, PixelFlow centralizes your tracking, making it easier to maintain than manual pixel implementations.
7. How is PixelFlow different from Squarespace’s built-in "Pixel" integration?
Squarespace’s built-in Pixel integration only provides tracking using the Facebook pixel method which will mean you cannot track many event types and will lose up to 40% of your event tracking data due to adblockers, iOS privacy settings and browser settings.
8. Who should use PixelFlow with Squarespace?
PixelFlow is ideal for:
Businesses running paid ads to Squarespace sites
Squarespace Commerce store owners
Service-based businesses and creators
Agencies managing Squarespace client websites
If accurate tracking and attribution matter to your Squarespace site, PixelFlow is built to support you.