PixelFlow vs WeTracked: In-Depth Comparison (2026)

Emmett Cooke, PixelFlow founder

Emmett Cooke

Founder, PixelFlow.so

Last updated 19 June 2026

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11 min read

What’s new this version: Added schema markup, author byline, table of contents, and three new switch-related FAQs. Refreshed meta description.

If you’re looking for WeTracked alternatives, you’re likely trying to solve one core problem:

How do I get accurate Meta conversion tracking for my WooCommerce store without overpaying or getting locked into a single platform?

Both PixelFlow and WeTracked improve tracking beyond standard browser-based pixels by using the Meta Conversions API (CAPI), but they approach the problem differently and are built for different types of users.

This page explains the difference in simple terms first. A technical section is included later if you want deeper detail.

The Short Answer

PixelFlow is a lightweight WooCommerce solution that sends clean, reliable events via BOTH Pixel & Meta Conversions API with minimal setup and additional customisable settings like tracking free products etc.. It has built-in event logs for visibility and debugging, and unlimited event tracking on all plans.

WeTracked provides similar functionality but without event logs for visibility of what’s being tracked (so you need to take their word for it) and comes at a significantly higher price point of $149/month.

If you want reliable Meta tracking for WooCommerce with simple setup, full event visibility, and predictable pricing starting at $29/€29/month, PixelFlow is usually the better choice.

If budget isn’t a concern, WeTracked may be worth considering. Just know that you’ll pay 3-8x more for less functionality.

PixelFlow vs WeTracked: Overview

What PixelFlow is Designed For

PixelFlow focuses on one thing: making the Meta Conversions API work properly with minimal setup and minimal ongoing maintenance.

It is designed for:

  • Founders and marketers who want tracking that just works

  • Small to mid-sized e-commerce businesses

  • WooCommerce store owners who don’t want to overpay

  • Teams that want fast setup, reliable tracking, and full visibility into what’s being sent

  • Businesses that need both Pixel and CAPI working together for accurate data

PixelFlow includes a dedicated WooCommerce plugin that automatically tracks all e-commerce events, while also supporting non-WordPress sites through a simple script-based setup.

Beyond e-commerce, PixelFlow lets you track any interaction on your site by adding simple CSS classes to buttons, forms, or links. Want to track a lead form submission or a specific button click? Just add a code snippet and you’re done.

PixelFlow loads both your Meta Pixel and Conversions API together, handling deduplication automatically so Meta receives complete, accurate data without double-counting events.

PixelFlow prioritizes simplicity, affordability, and flexibility.

What WeTracked is Designed For

WeTracked is a premium WooCommerce tracking service that supports multiple ad platforms including Meta, TikTok, and Google Ads.

It is designed to support:

  • Server-side tracking across multiple advertising platforms

  • WooCommerce stores exclusively

  • Hands-off, fully managed setup

  • Store owners who prefer to pay for done-for-you configuration

WeTracked is commonly used by:

  • WooCommerce store owners with larger budgets

  • Businesses advertising across Meta, TikTok, and Google who want one solution

  • Teams willing to pay a premium ($149/month) for a managed service

  • Stores that only need e-commerce event tracking and don’t need visibility into individual events

WeTracked uses a proprietary tracking system and sends CAPI data only (not Pixel and CAPI together). It does not provide event logs, so you cannot see exactly which events have been sent or troubleshoot delivery issues directly. Tracking is limited to WooCommerce e-commerce events only. Custom events like lead form submissions or button clicks are not supported.

WeTracked prioritizes multi-platform coverage and convenience over cost, flexibility, and transparency.

PixelFlow

WeTracked

Primary Focus

Meta Conversions API

Multi-platform (Meta, TikTok, Google)

Designed For

Small to mid-sized businesses

Larger budget stores

Platform support

WooCommerce, WordPress & more

WooCommerce only

eCommerce tracking

Automatic

Automatic

Custom event tracking

Yes

No

Analytics

Yes

No

Pixel & CAPI

Yes

No CAPI only

Event logs

Yes

No

Starting price

$29/€29/month

$149/month

1. Setup & Integrations

Both platforms support the Meta Conversions API with quick WooCommerce setup. The difference is what you can do after installation.

PixelFlow Setup

PixelFlow setup takes under 5 minutes:

  • Install the PixelFlow WooCommerce plugin

  • Connect your Meta account

  • Click enable

  • Events start flowing automatically

PixelFlow loads both your Meta Pixel and Conversions API together, handling event deduplication automatically. WooCommerce events like Add to Cart, Initiate Checkout, and Purchase are tracked with zero configuration.

Beyond e-commerce, you can track any interaction like button clicks, form submissions using simple CSS classes (code snippets). No custom JavaScript or tag managers required.

WeTracked Setup

WeTracked setup is similarly quick:

  • Install the WeTracked plugin

  • Add your API key

  • E-commerce events start tracking automatically

WeTracked sends CAPI data only and does not load the Meta Pixel alongside it. Tracking is limited to WooCommerce e-commerce events. Custom events like lead forms or button clicks are not supported.

PixelFlow setup and integrations

2. Features and Capabilities

PixelFlow Features (WooCommerce)

PixelFlow focuses on simplicity, visibility, and outcomes rather than configuration depth.

Core tracking features:

  • Server-side Meta Conversions API (CAPI)

  • Automatic Meta Pixel loading alongside CAPI for proper event deduplication

  • First-party event tracking via a lightweight WordPress plugin

  • Automatic WooCommerce event tracking (Add to Cart, Initiate Checkout, Purchase)

  • Simple form and interaction tracking using documented CSS classes

  • No Google Tag Manager required

Event visibility and debugging:

  • Real-time event logs showing every event sent to Meta

  • See exact payloads, delivery status, and any errors

  • Debug issues instantly without guessing

  • Built-in event logs with up to three months of history

  • Know exactly what Meta is receiving at all times

Simplicity by design:

  • Automatic handling of event forwarding, deduplication, and payload structure

  • Clean dashboard showing event status, health, and delivery

  • No container logic, no tag sequencing, and very little risk of breaking your setup accidentally

Additional features:

  • Exclude tracking for user roles (administrators, editors etc.)

  • Enable/disable tracking for free products

PixelFlow is ideal if you want accurate Meta tracking on WordPress without becoming a tracking expert. You install one plugin, connect Meta, and core events start flowing automatically.

Tracking additional events like form submissions or button clicks can usually be done in under a minute by adding a predefined class. Want to track a lead form? Add pf-track-lead to your submit button. Done.

Most users see improved signal quality inside Meta Ads Manager within 24 to 48 hours.

WeTracked Features (WooCommerce)

WeTracked is a premium WooCommerce tracking service focused on server-side event delivery across multiple ad platforms.

Core tracking features:

  • Server-side Conversions API support for Meta, TikTok, and Google Ads

  • Automatic WooCommerce event tracking (Add to Cart, Initiate Checkout, Purchase)

  • Proprietary tracking system for event delivery

  • CAPI only (does not load Meta Pixel alongside for deduplication)

Reporting (limited):

  • Basic reporting on revenue, orders, and average order value

  • Attribution data based on UTM parameter stitching

  • No event logs showing individual events sent

  • No visibility into payloads, delivery status, or errors

Limitations to be aware of:

  • E-commerce events only. No support for custom events like lead forms, button clicks, or page-based triggers

  • No way to see which individual events have been sent or troubleshoot delivery issues directly

  • Cannot verify what data Meta is actually receiving

  • WooCommerce only. Does not support non-WordPress sites

WeTracked’s UTM-based reporting can be useful for attribution insights, but it’s not the same as seeing your actual event data. You’re viewing stitched-together order data, not the events themselves. If something breaks, you won’t know until your ad performance drops.

Why This Matters

Both platforms offer quick setup for WooCommerce e-commerce tracking. The difference comes down to what happens after setup:

PixelFlow gives you:

  • Full visibility into every event sent (real-time event logs)

  • Ability to track custom events beyond e-commerce

  • Pixel + CAPI together for proper deduplication

  • Works on WooCommerce and non-WordPress sites

  • Pricing starting at $29/€29/month

WeTracked gives you:

  • E-commerce event tracking only

  • Basic revenue reporting via UTM stitching (no event logs)

  • CAPI only (no Pixel loading)

  • Multi-platform support (Meta, TikTok, Google Ads)

  • WooCommerce only

  • Pricing at $149/month

If you need TikTok or Google Ads server-side tracking and only care about e-commerce events, WeTracked covers more platforms.

If you need visibility into your actual events, flexibility to track beyond e-commerce, proper Pixel + CAPI deduplication, and better value for Meta tracking, PixelFlow is the stronger choice.

PixelFlow

WeTracked

Meta CAPI

Yes

Yes

Other ad platforms

No

Yes

Platform support

WooCommerce, WordPress & more

WooCommerce only

Event logs

Yes

No

View event payloads

Yes

No

3. Technical Comparison

Server-Side Tracking & Script Delivery

Both PixelFlow and WeTracked send events via the Meta Conversions API, but they take different approaches to how tracking works and what visibility you get.

PixelFlow

PixelFlow delivers server-side tracking through a lightweight WordPress plugin that handles both browser and server-side Meta events together.

This approach allows PixelFlow to:

  • Automatically load both Meta Pixel and CAPI together

  • Generate and manage event identifiers for proper deduplication

  • Handle payload structure and forwarding automatically

  • Provide full visibility into every event via real-time logs

Because browser and server-side events are managed as part of the same system, there is no additional setup required to achieve clean deduplication or reliable delivery.

WeTracked

WeTracked uses a proprietary tracking system that sends CAPI data only.

WeTracked does not load the Meta Pixel alongside CAPI, which means deduplication is handled differently than a combined Pixel + CAPI approach. WeTracked does not provide event logs, so you cannot see individual events being sent or verify what data Meta is receiving.

WeTracked supports multiple ad platforms (Meta, TikTok, Google Ads) through its proprietary system, but the tradeoff is less transparency into how events are processed and delivered.

Event Types

PixelFlow

PixelFlow supports all standard Meta events used for campaign optimization:

  • Purchase, Add to Cart, Initiate Checkout (automatic for WooCommerce)

  • Lead, Complete Registration, View Content, and others

  • Custom events via CSS classes on any element

For most WooCommerce advertisers, standard Meta events are sufficient and recommended for stable optimization.

WeTracked

WeTracked supports standard WooCommerce e-commerce events only:

  • Purchase, Add to Cart, Initiate Checkout

Custom events like Lead, Complete Registration, or page-based triggers are not supported. If you need to track interactions beyond e-commerce purchases, WeTracked cannot accommodate this.

Event Triggers

With PixelFlow, events are triggered using:

  • Automatic WooCommerce detection (e-commerce events)

  • Page URLs (fire events when specific pages are viewed)

  • Predefined CSS classes for buttons, forms, and any clickable element

This approach is simple, efficient, and easy to maintain. It covers e-commerce tracking plus lead generation, signups, and any other conversion point you need to measure.

With WeTracked, events are triggered using:

  • Automatic WooCommerce detection only

There are no options for page-based triggers, CSS class tracking, or custom event configuration. Tracking is limited to what WeTracked automatically detects from WooCommerce.

Event Visibility

PixelFlow gives you full visibility into what’s being sent to Meta. If something breaks, you know immediately.

WeTracked offers basic revenue and order reporting based on UTM stitching, but this shows aggregated order data rather than individual events. If tracking fails, you won’t know until your ad performance drops.

PixelFlow sending server-side conversion events to Facebook

Additionally PixelFlow shows the exact traffic source of each event down to the campaign, adset and ad level.

4. Data Accuracy and Reliability

Tracking Accuracy and Reliability

Both PixelFlow and WeTracked significantly improve tracking accuracy compared to browser-only pixels. However, they approach accuracy and reliability differently.

PixelFlow

PixelFlow is designed to deliver clean, reliable conversion signals to Meta with minimal setup and full visibility into what’s being sent.

It achieves this by:

  • Using server-side event delivery via the Meta Conversions API

  • Loading both Meta Pixel and CAPI together for complete coverage

  • Automatically formatting Meta CAPI payloads correctly

  • Generating a single internal event identifier for automatic deduplication

  • Providing real-time event logs so you can verify delivery and catch issues immediately

PixelFlow focuses on conversion delivery quality and transparency, not attribution complexity.

Because there are fewer moving parts and you can see exactly what’s happening, there is less that can break without you knowing. For most WooCommerce advertisers, this results in more consistent and predictable data inside Meta Ads Manager.

WeTracked

WeTracked uses a proprietary tracking system focused on hands-off e-commerce event delivery across multiple ad platforms.

It is designed to:

  • Send server-side events to Meta, TikTok, and Google Ads

  • Automatically detect WooCommerce e-commerce events

  • Provide basic revenue and order reporting via UTM stitching

Reliability in WeTracked depends on:

  • Their proprietary system working correctly behind the scenes

  • Trusting that events are being sent without being able to verify individually

  • Accepting that if something breaks, you won’t see it in event logs

WeTracked does not provide event logs showing individual events sent to Meta. This means you cannot verify payloads, check delivery status, or debug issues directly. If tracking fails or data stops flowing correctly, you may not know until you notice a drop in ad performance days or weeks later.

In Summary

  • PixelFlow prioritizes accuracy, transparency, and flexibility for Meta optimization on WooCommerce

  • WeTracked prioritizes convenience and multi-platform coverage, but without visibility into event delivery

5. Integrations and Compatibility

PixelFlow Integrations

PixelFlow is purpose-built for teams that primarily advertise on Meta and want reliable server-side tracking on WooCommerce with full visibility into what’s being sent.

PixelFlow focuses on:

  • Meta Ads (Facebook and Instagram)

  • WooCommerce stores (automatic e-commerce tracking)

  • WordPress sites (also works on non-WordPress platforms via script)

  • Custom event tracking (lead forms, button clicks, page views)

  • Real-time event verification and delivery monitoring

PixelFlow intentionally focuses on Meta. The goal is not to become a multi-platform tracking service, but to ensure Meta receives high-quality, reliable data with minimal setup, full transparency, and the flexibility to track beyond just e-commerce.

This approach works well for founders and marketers who care more about improving Meta ad performance than paying for platforms they don’t use.

WeTracked Integrations

WeTracked is built as a multi-platform server-side tracking service for WooCommerce.

WeTracked integrates with:

  • Meta Ads

  • TikTok Ads

  • Google Ads

This multi-platform support is valuable if you’re running ads across Meta, TikTok, and Google and want one tool to handle server-side tracking for all three.

However, there are tradeoffs:

  • WooCommerce only. WeTracked does not support non-WordPress sites or WordPress sites without WooCommerce.

  • E-commerce events only. No support for lead forms, button clicks, or custom events.

  • No event logs. You cannot verify what’s being sent to any platform.

  • Higher cost. At $149/month, you’re paying for multi-platform support whether you use it or not.

Which Approach is Right for You?

Choose PixelFlow if:

  • Meta is your primary or only ad platform

  • You want visibility into every event being sent

  • You need to track more than just e-commerce (leads, signups, etc.)

  • You want reliable tracking without overpaying

Choose WeTracked if:

  • You advertise heavily on TikTok and Google Ads alongside Meta

  • You only need WooCommerce e-commerce tracking

  • You don’t need event logs or custom events

  • Budget is not a primary concern

For most WooCommerce store owners focused on Meta advertising, PixelFlow delivers better value, more flexibility, and complete transparency at a fraction of the cost.

6. Pricing & Value

6. Pricing & Value

PixelFlow Pricing

PixelFlow offers transparent, simple pricing with a free trial.

Starter Plan: $29/€29/month or $190/year

  • One WordPress/WooCommerce site

  • Unlimited Meta pixels

  • Unlimited events

  • Unlimited subdomains

Growth Plan: $59/month

  • Up to 5 sites

  • Everything in Starter

Scale Plan: $99/month

  • Up to 10 sites

  • Everything in Growth

All plans include:

  • Reliable server-side Meta Conversions API tracking

  • Automatic Pixel + CAPI loading with deduplication

  • Built-in event logs for visibility and debugging

  • Custom event tracking via CSS classes

  • Zero server or infrastructure maintenance

  • 7-day free trial with no credit card required

There are no usage-based limits. Pricing does not depend on traffic volume, number of events, or order volume. Track 100 orders or 100,000 orders per month at the same price.

WeTracked Pricing

WeTracked uses a flat monthly pricing model at a significantly higher price point.

Standard Plan: $149/month

  • One WooCommerce store

  • Meta, TikTok, and Google Ads server-side tracking

  • Automatic e-commerce event detection

  • Basic revenue and order reporting (UTM-based)

WeTracked does not offer:

  • Event logs or delivery verification

  • Custom event tracking

  • Support for non-WooCommerce sites

  • Lower-priced tiers for smaller stores

PixelFlow

WeTracked

Price for 1 site

$190/year

$1788/year

Price for 5 sites

$950/year

$8940/year

Price for 10 sites

$1990/year

$17,880/year

Unlimited events

Yes

Yes

PixelFlow vs WeTracked: Which Should You Choose?

Both PixelFlow and WeTracked improve Meta tracking on WooCommerce by using the Meta Conversions API, but they are built with very different priorities.

PixelFlow is designed for:

  • WooCommerce stores that want reliable Meta tracking at a fair price

  • Fast setup with full visibility into every event sent

  • Pixel + CAPI together for proper deduplication

  • Custom event tracking beyond e-commerce (leads, signups, button clicks)

  • Built-in event logs for debugging and confidence

  • Teams that want control without complexity

WeTracked is designed for:

  • WooCommerce stores advertising across Meta, TikTok, and Google Ads

  • Hands-off e-commerce event tracking with no custom configuration

  • Teams willing to pay a premium ($149/month) for multi-platform support

  • Stores that only need e-commerce events and don’t require event visibility

Final Verdict

If your goal is to make Meta tracking work reliably on WooCommerce with clear visibility into what’s being sent, the flexibility to track beyond purchases, and a price that makes sense, PixelFlow is the better choice.

If your goal is to track e-commerce events across Meta, TikTok, and Google Ads from one tool and you don’t need event logs or custom tracking, WeTracked can work, but you’ll pay 3-8x more for less flexibility and no visibility into your data.

For most WooCommerce store owners focused on Meta advertising, PixelFlow delivers better tracking, more transparency, and significantly better value.

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Is PixelFlow a replacement for WeTracked?

PixelFlow and WeTracked both provide Meta Conversions API tracking for WooCommerce, but they serve different needs.PixelFlow is designed for WooCommerce store owners who want reliable Meta tracking with full visibility into every event sent, the flexibility to track beyond e-commerce, and pricing that starts at $29/€29/month.WeTracked is designed for store owners who want hands-off e-commerce tracking across multiple ad platforms (Meta, TikTok, Google Ads) and are comfortable paying $149/month without event logs or custom tracking options.If your goal is better Meta optimization with clear visibility, custom event support, and fair pricing, PixelFlow is usually the better fit.If your goal is multi-platform server-side tracking and you only need e-commerce events, WeTracked may be more appropriate.

Which is better for Facebook Ads, PixelFlow or WeTracked?

For Facebook Ads optimization specifically, PixelFlow is often the better choice.PixelFlow loads both your Meta Pixel and Conversions API together, handling deduplication automatically. This helps Meta optimize campaigns faster and improves signal quality. You can also see every event sent in real-time logs, so you know exactly what data Meta is receiving.WeTracked sends CAPI data only (no Pixel) and does not provide event logs. You cannot verify what's being sent or troubleshoot issues directly. If tracking breaks, you may not know until your ad performance drops.If your primary goal is to improve Facebook and Instagram ad performance with reliable, visible server-side tracking, PixelFlow is usually the more effective option.If you also need TikTok and Google Ads tracking and don't require event visibility, WeTracked covers more platforms.

Does PixelFlow support Facebook Conversions API like WeTracked?

Yes. Both PixelFlow and WeTracked support the Meta Conversions API for WooCommerce. The key differences are: PixelFlow loads both Meta Pixel and CAPI together for proper event deduplication. It includes real-time event logs so you can verify delivery and debug issues. WeTracked sends CAPI data only and does not load the Meta Pixel alongside it. It does not provide event logs. Both tools improve tracking accuracy compared to browser-only pixels. PixelFlow prioritizes transparency and flexibility. WeTracked prioritizes multi-platform convenience. If your goal is clean Meta signal delivery with full visibility into what's being sent, PixelFlow is usually the simpler and more transparent option.

Is PixelFlow easier to set up than WeTracked?

Both platforms offer quick setup for WooCommerce e-commerce tracking.PixelFlow setup: Install the WordPress plugin, connect your Meta account, click enable, and events start flowing automatically.WeTracked setup: Install the WeTracked plugin, add your API key, and events start flowing automatically.Setup time is similar for both. The difference is what happens after setup.With PixelFlow, you can verify events are working via real-time logs, add custom events using CSS classes, and track interactions beyond e-commerce.With WeTracked, you get e-commerce tracking only, no event logs, and no custom event options.

Does PixelFlow Only Work With WordPress and WooCommerce?

No. PixelFlow works on WooCommerce, WordPress, and other platforms. For WooCommerce, PixelFlow includes a dedicated plugin that automatically tracks e-commerce events like Add to Cart, Initiate Checkout, and Purchase. For WordPress sites without WooCommerce, you can track events using the PixelFlow script and CSS classes. No plugin required. PixelFlow also works on non-WordPress platforms like Webflow, Framer, and Squarespace through a simple script-based setup. WeTracked, by contrast, is exclusively for WooCommerce. It does not support WordPress sites without WooCommerce or any other platforms. If you have multiple sites across different platforms, PixelFlow offers more flexibility.

Is PixelFlow a good WeTracked alternative for small or mid-sized businesses?

Yes. PixelFlow is a strong WeTracked alternative for small and mid-sized WooCommerce stores that primarily advertise on Meta. PixelFlow offers pricing starting at $29/€29/month (vs $149/month for WeTracked), full event logs showing every event sent to Meta, custom event tracking for leads, signups, and button clicks, Pixel and CAPI together for proper deduplication, and a 7-day free trial with no credit card required. WeTracked offers multi-platform support (Meta, TikTok, Google Ads), e-commerce event tracking only, no event logs or custom events, and no free trial. For small and mid-sized teams focused on improving Facebook and Instagram ad performance without overpaying, PixelFlow is often the more practical choice. You get better visibility, more flexibility, and save over $100/month.

What are the main benefits of PixelFlow over WeTracked?

Full event visibility. PixelFlow includes real-time event logs showing every event sent to Meta, including payloads, delivery status, and errors. WeTracked does not provide event logs, so you cannot verify what's being tracked. Pixel and CAPI together. PixelFlow loads both your Meta Pixel and Conversions API, handling deduplication automatically. WeTracked sends CAPI only and does not load the Pixel. Custom event tracking. PixelFlow lets you track any interaction using CSS classes. Track lead forms, signup buttons, or specific page views. WeTracked only tracks WooCommerce e-commerce events. Significantly lower cost. PixelFlow starts at $29/€29/month. WeTracked costs $149/month. That is over $1,400/year in savings for similar e-commerce tracking functionality. Free trial. PixelFlow offers a 7-day free trial with no credit card required. WeTracked does not offer a free trial. Works beyond WooCommerce. PixelFlow supports WordPress, Webflow, Framer, Squarespace, and custom sites. WeTracked is WooCommerce only. WeTracked's advantage is multi-platform support. WeTracked supports TikTok and Google Ads server-side tracking alongside Meta. If you need multi-platform coverage and don't need event visibility or custom tracking, WeTracked covers more ad platforms. Bottom line: PixelFlow is better for teams that want reliable Meta tracking with full visibility, custom event support, and fair pricing. WeTracked is better for teams that need multi-platform tracking, only care about e-commerce events, and don't mind paying significantly more without seeing their event data.

Can I run WeTracked and PixelFlow at the same time during a switch?

Yes, with one important caveat. The cleanest path is to disable WeTracked's CAPI sending first, install PixelFlow, and validate events flowing correctly via PixelFlow's event log for one week. Then cancel WeTracked. Running both into the same Meta Pixel without coordinating event identifiers will double-count conversions, because WeTracked uses a proprietary tracking system and PixelFlow generates its own event IDs internally - they will not match. If you absolutely need parallel operation for validation, route them to two different test Pixels in the same Meta Business account and compare event volumes between the two before swapping the production Pixel.

Does PixelFlow support TikTok and Google Ads tracking like WeTracked?

No, not at this time. WeTracked's main advantage over PixelFlow is genuine multi-platform server-side tracking covering Meta, TikTok, and Google Ads from a single tool. PixelFlow focuses exclusively on Meta and does not currently send events to TikTok's or Google's Conversions APIs. If you actively run paid campaigns on all three platforms and want one tool to feed clean conversion data to each, WeTracked covers more ground. If Meta is your primary or only paid channel, PixelFlow's $29/€29/month Meta-focused approach is significantly cheaper than WeTracked's $149/month for similar Meta-only functionality.

Will I lose my WeTracked attribution and reporting data if I switch?

Your Meta-side conversion data stays in Meta when you cancel WeTracked. Every event WeTracked ever sent to Meta's Conversions API endpoint is stored by Meta in your Events Manager and continues to be available there. What you lose is WeTracked's own dashboard reporting: the UTM-stitched revenue and order reports they build internally. Those reports do not transfer because they live inside WeTracked's infrastructure, not in Meta. If those reports are important to you, export them before cancelling, or keep WeTracked active in parallel for read-only reporting while running PixelFlow as the active Meta CAPI feed. Most teams find PixelFlow's built-in event logs plus Meta Ads Manager reporting sufficient after the switch.