Customer journeys
Follow the whole path, from the first ad click to the sale
Free trial. No card, no tag manager.
See every step between the ad and the sale
Click any conversion and PixelFlow lays out the journey in order: the source and campaign that brought them, each page they viewed, the days between visits and the event that finally converted them.
Conversion journey
6 touches, 5 days
Facebook Ad
Spring Sale, Video 3
Day 1
Pricing page
pixelflow.so/pricing
Day 1
Direct visit
Returned from bookmark
Day 3
Free trial started
CompleteRegistration
Day 4
Purchase, $79
Growth plan
Day 6
Touch by touch
Every visit is listed with its source, so you can see whether the sale started with an ad, a search or a direct visit.
Time to convert
Touch count and the number of days from first visit to conversion, per customer and across the account.
Repeat visits stitched
Return visits over days or weeks are tied to the same person through PixelFlow’s first-party cookie, not treated as new visitors.
yoursite.com
Click · Buy now
checkout.com
Purchase · $79
_pf_uid a4f9…c2 · same visitor
One journey, even across domains
A click on your marketing site and a purchase on a separate checkout domain still belong to the same journey. PixelFlow carries its cookie across your domains so the path does not break at the checkout.
Journeys and attribution use the same data
The attribution table tells you which source got the credit. Journeys show you why. Both read from the same event stream, so the numbers always agree.
Attribution
Last 30 days
Source
Visitors
Revenue
Direct
831
$549.45
Organic
1,919
$172.09
511
$318.20
147
$76.10
Totals
3,408
$1,115.84
Connected
2 active
Stripe
Purchase, Subscribe, StartTrial
Calendly
Schedule
Platforms
Webflow
Framer
Squarespace
WordPress
Shopify
+ 9 more
Stripe and Calendly conversions land in the journey too
A booking made in Calendly or a payment completed in Stripe is matched back to the visitor’s session, so the journey ends with the real conversion rather than a click on a button.
FAQ
Everything you need to know about journeys in PixelFlow.
How does PixelFlow know it is the same person?
Through a first-party cookie set on your domain when the visitor first lands. It survives across visits and across your domains, so later visits join the same journey.
How far back does a journey go?
Journeys are built from the events recorded for that visitor, so they go back to the first visit PixelFlow saw, within your data retention.
Can I see journeys for leads, not just purchases?
Yes. Any conversion event, including Lead, CompleteRegistration and Schedule, opens into a journey.
Do journeys include visitors who never converted?
Journeys are shown per conversion. Non-converting sessions still appear in the attribution table under their source.
Does this send anything extra to Meta?
No. Journeys are built from the events PixelFlow already records. Nothing additional is sent to Meta.
Are journeys on every plan?
Yes, on every plan, with no extra charge.
Smarter, server-side tracking
Start sending accurate conversions today - no tag manager, no code, no developer required.
Compatible with
