Give Facebook the data it needs to find more buyers
Ad blockers and iPhones block the Facebook Pixel on up to 40% of your visitors, so Meta optimises your ads on incomplete data. PixelFlow sends every conversion server-side. Point and click to set up. No developers.
No Google Tag Manager
No Developers
Works with Webflow, Framer, Squarespace, WordPress and WooCommerce.
Visual tagger
Track anything by clicking on it
Open your website inside PixelFlow, click the button or form you want to track, and choose the event. That is the entire setup. No code snippets, no containers, no tag manager, no developer.
When you click a form, PixelFlow detects the fields automatically and maps name, email and phone to the data Meta needs. If a field is missed, you select it yourself.
Buy Now
Choose Meta event
Purchase
Lead
Add to cart
Point and click
Point and click to tag any button, link, or image, then fire a Meta event when it’s clicked. No code.
Page URL
yoursite.com/thank-you
Event · Purchase
Or Trigger on any page
Choose an event to trigger on a particular page - perfect for thank-you and confirmation pages.
Stripe
Calendly
Or Connect an integration
Link tools like Stripe and Calendly to capture purchases and bookings automatically.
Setting up a Lead event on a Webflow contact form. No code.
The problem
You are getting more leads than Meta thinks
The Facebook Pixel runs in your visitor’s browser, and browsers block it. Ad blockers, iOS privacy settings, Safari’s tracking prevention. Industry testing puts the loss at up to 40% of events.
The effect is not just missing numbers. Meta reports five leads when you actually got eight, so your cost per lead looks worse than it is, campaigns get paused that were working, and Meta’s algorithm learns from a partial picture of who your buyers are.
Does this sound familiar?
You see low event match quality scores in Events Manager
Your campaigns start well then slowly die off
Your ROAS is low and your CPA is high
Campaigns don’t move out of learning phase
Ads manager shows inaccurate sales numbers
Google Tag Manager is too complex
The Conversions API fixes this by sending events from a server instead of the browser, where nothing can block them. Setting it up yourself normally means a tag manager, a cloud server and someone who knows how to configure both.
Meta Pixel + Conversions API
Connected
Purchase
Processed
Browser
Purchase
Processed
Browser
Purchase
Deduplicated
Server
Add to cart
Processed
Browser
Add to cart
Processed
Browser
Add to cart
Deduplicated
Server
Lead
Processed
Browser
Lead
Processed
Browser
Lead
Deduplicated
Server
No Google Tag Manager required
Loved by marketers
Don’t just take our word for it
Our customers speak for themselves
Customer story
“PixelFlow is our source of truth. Our match quality jumped from 4/10 to 8.5/10, and the numbers now line up with our CRM and Stripe.”
Grant Eilertson · SimpleCheck
Read the story
Live proof
Watch every event as it fires
Open the event monitor on your own site and see events appear in real time, with exactly what was sent to Meta. Fill in your own form and watch the conversion land.
The events log keeps a full record: which event fired, what data went with it, and where the visitor came from, including the Facebook campaign, ad set and ad.
No waiting two days to find out whether your setup worked.
Event Type
URL
Source
Status
Page View
dashboard.pixelflow.so/overview
Organic
Sent
Page View
pixelflow.so/blog/meta-ads-checklist
Organic
Sent
Page View
dashboard.pixelflow.so/events
YouTube
Sent
Page View
dashboard.pixelflow.so/login
Organic
Sent
Event Logs
See every event that has been tracked and sent to Facebook. See when an event was triggered and what customer data was sent with it
Accurate data
The numbers in Facebook Ads Manager finally match what’s actually happening in your business.
Lead
Processed
Browser
Lead
Processed
Browser
Lead
Deduplicated
Server
No double counting
Everything sent via browser and server with the same eventID
Summer Sale - Broad
4.2x ROAS
Scale
Retargeting - 30d
2.1x ROAS
Keep
Interest Stack
0.7x ROAS
Pause
Know which campaigns to scale
When ads manager numbers are actually accurate, you know which campaigns to scale and which to turn off
Start scaling your ads with better data
No credit card required
5-minute setup
Compatible with all platforms including:
Setup
Built for the platforms you actually use
Connect your Webflow account and PixelFlow configures the site, the pixel and the Conversions API for you. Webflow e-commerce is tracked automatically with a single toggle.
Framer, Squarespace, WordPress and WooCommerce install with a single script.
Integrations for Stripe, Calendly and other tools send server-side conversions directly, so purchases and bookings are tracked even when they happen off your site.
1. Your platform
Webflow
Webflow app installs the script. Commerce pages auto-track.
Framer
Framer plugin, then point and click any element.
Squarespace
Script auto-tracks add to cart, checkout and purchase.
WordPress
Plugin install. WooCommerce adds automatic purchase tracking.
Webflow
Webflow app installs the script. Commerce pages auto-track.
Framer
Framer plugin, then point and click any element.
Squarespace
Script auto-tracks add to cart, checkout and purchase.
WordPress
Plugin install. WooCommerce adds automatic purchase tracking.
2. What counts as a conversion
Button or link click
Tag any element with the Visual Tagger.
Form submit
Name, email and phone from the fields you map.
Page visit
Fire on a URL like /thank-you.
Calendly booking
Native integration, tracked server-side.
Stripe payment
Purchases, subscriptions and trials, server-side.
Button or link click
Tag any element with the Visual Tagger.
Form submit
Name, email and phone from the fields you map.
Page visit
Fire on a URL like /thank-you.
Calendly booking
Native integration, tracked server-side.
Stripe payment
Purchases, subscriptions and trials, server-side.
3. One clean Meta event
Lead
Purchase
Schedule
AddToCart
InitiateCheckout
ViewContent
Search
AddPaymentInfo
PageView
Meta Pixel
Conversions API
Deduplicated
Sent from the browser and from our server with a shared event ID, so Meta counts it once. fbp, fbc, IP and user agent are attached automatically to lift your Event Match Quality.
No overhead
No tag manager. No servers. No developer.
No Google Tag Manager
Every other server-side tracking tool is a layer on top of GTM. You still have to learn containers, triggers and variables. PixelFlow replaces it entirely.
No servers to manage
The Conversions API needs a server to send events from. We host it. There is nothing to configure, monitor or pay for separately.
No developer
If you can click a button on your own website, you can set up conversion tracking.
real people
We’re not a faceless company
Real people, always available for you
If you’ve ever tried to set up the Meta Conversions API before, you’ve probably found:
Google Tag Manager is complex
You’re missing events
There are errors everywhere
And if you don’t have the Conversions API set up, you’ll find it difficult to scale your campaigns, because there are gaps in your tracking, resulting in inaccurate reporting in Ads Manager.
The only solutions for setting up accurate tracking using the Conversions API were to hire a developer to set up “server side” tracking on some complex system that would take weeks to learn (who wants to deal with containers, dataLayers, Variables etc.?)
On top of that every company was just “too big” to actually talk to someone.
We built PixelFlow to fix that. Our goal is to make high-end tracking for Facebook ads available to everyone without the need for complex systems or paying developers hundreds of dollars. On top of that we are always available to help users anytime. We regularly jump on video calls throughout the day to help with tracking setup questions.
If you want server side “Conversions API” tracking without all of the complexity, PixelFlow is for you.
Need help or want a demo? Book a call and I’ll personally help you out!
Emmett Cooke · Founder & CEO
Book a call
Common question
Doesn’t Meta offer this for free?
Meta’s built-in integration connects the plumbing. It does not tell you what to track, capture the data from your forms, or show you when something breaks.
That is the part that normally needs a developer, and it is the part that determines whether Meta can actually use your data. PixelFlow does that part.
Simple pricing
Simple pricing
Same features - just extra options for teams and agencies
Add extra sites to any plan for $10/month
Free 7-day trial
Free setup help
Track unlimited events
Cancel any time. Every plan includes the full product.
Compatible with
FAQ
Frequently asked questions
Everything you need to know about switching to server-side tracking.
Do I need Google Tag Manager?
No. That’s the whole point: you connect PixelFlow directly to your site and to Meta, with no tag manager and no pixel snippets to maintain.
Do I need a developer to set it up?
No. Most sites are live in about five minutes with a simple setup — no developer needed.
Which platforms does PixelFlow support?
Right now PixelFlow is focused on Meta - sending both the Facebook Pixel and the Conversions API for your Facebook and Instagram ads. More platforms are on the roadmap.
How is server-side tracking more accurate?
Browser pixels get blocked by ad blockers, iOS, and privacy settings. Server-side events send straight from your server, so platforms receive the conversions they would otherwise miss.
Will it work with my website?
Yes. PixelFlow installs on Webflow, Framer, Squarespace, WordPress, and custom-coded sites, and key events like purchases, leads, and bookings are tracked automatically.
What happens after the free trial?
When your 7-day free trial ends, tracking pauses until you pick a plan. Your setup and settings are saved, so you can pick up exactly where you left off.
Can I cancel anytime?
Yes. There are no contracts - cancel in one click from your dashboard and you won’t be billed again.
What counts as a “site”?
One website (domain), including all of its subdomains. You can add extra sites to any plan for $10/month each.
roas calculator
See the effect of better data
Understand how much you could save with PixelFlow
Lower ad costs and better results
Pixel & Conversions API loaded together
More data sent to Facebook
Improved EMQ scores in Events Manager
Campaigns exit the learning phase and scale faster
No Google Tag Manager
Find out how many conversions you are missing
Set up tracking in a few minutes and see your real numbers.
Compatible with