Free guides

Free guides for Meta advertisers

Practical PDF guides for planning and testing Meta ad creative. Download them free, with no sign-up.

The cover and a formats page from the Meta Ads Creative Playbook PDF
The Meta Ads Creative Playbook

Free

65 ad formats, 34 angles and 100+ hooks for Facebook and Instagram, with a testing playbook and a one-page checklist.

32 pages · 10 MB · PDF · No sign-up

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The cover and the UGC format page from the Meta Ads Format Library PDF
The Meta Ads Format Library

Free

409 real ads from the Meta Ad Library, sorted into 21 formats, with what each format is, why it works and how to make your own.

44 pages · 19.6 MB · PDF · No sign-up

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